17 Deadly Misconception About Website Design
As a seasoned web developer (13 years experience), I’ve come across many customers from all walks of life. Through my experience, I’ve identified the myth and misconceptions that shouldn’t have happened in the first place. So here’s my take to end these misconceptions.
Website as Sales & Marketing Tool
1. If You Build, They will come
Optimism is nothing new in business, this applies to web design as well. Clients sees a website as the final stage when actually it’s the beginning of their marketing journey. In my opinion, website is the heart of your marketing. All your marketing campaigns should lead to your website.
2. A Website is Self Promoted
Your new website will not promote by itself. It lacks intelligence and muscle to do that. As the owner, you should allocate time, effort and money to tell the world about your new website. You can do this by using social media or search engine.
3. Get Sales Immediately
Once you complete the website, it will not generate any sales the next day. A sale can happen once it has enough traffic and you have nurtured your prospects about your products/ services.
The Website Design and Experience
4. Users Don’t Scroll
There are times, a client wants to build a website that is in one compact screen (no scroll). Everything goes in there. I asked them why? They told me because users don’t scroll down.
On contrary, users do scroll, otherwise how do they check facebook walls, search on google, read news websites and blogs? Yes, they do scroll.
5. Users Like Flash Intro
Flash intros were cool in early 2000’s. If you implement it now, you will see a quick exit from your website. Besides, Apple products (iPad and iPhone) can’t play flash.
6. Anyone Can Build a Website
Yes. Truly anyone can. You can also build your own car, but do think it’ll work on the road? There are many elements that makes a good car, so does a website. A website is a combination of art, design, marketing and technical. It requires experience, business acumen and sense of design. While DIY website is cheaper, it’s also costly if you don’t generate any sales from it.
7. The Design Should “POP”
Nobody truly understand what this means. Making a website attractive and beautiful is subjective. While you may have an eye on design, but that doesn’t mean it’ll work. A seasoned website designer can tell you what works, what doesn’t. So you best get advice before deciding on a design or art.
8. Empty Space is Bad
Have you ever opened a website packed with content? Does it strain your eyes? Whitespace (or empty spaces) are there to help you scan the entire page and process the information quicker. It can also be used to emphasize on certain information.
9. We Know What Our Customer Wants To See
Yes, you definitely know what your customer’s preference when it comes to your products and services. But when it comes to website design, it’s always a good idea to let your website designer have a look or have a go at it creatively.
10. Just Google the Images
A big NO. Creative industry are protected by copyright. The last thing you want is to pay fines for using others’ work. Also it lacks originality. Try to arrange for a photoshoot and make your own stock photos.
11. Show Everything On the Website
The last thing you want is to confuse your prospects. The best approach is to segmentize the information according to its categories. You can also offer downloads in PDF. This helps you build an email list and qualify the prospects better.
12. Just Copy Competitor Website
I’d like to believe every business is unique. It has it’s own voice, it’s own promise, it’s own presence. This is also called a brand. When you copy, you actually downplay the perception towards your own brand. And normally, before making a purchase, end user (your customer) will always compare between sites. If you were caught copying, do you think the customer will trust you?
Commercial Aspect of Website Design
13. Website Lasts a LIFETIME
Trend changes from time to time. Every website has an expiry date. The difference is how well the website was designed and what platform it’s using. A forward thinking design can last longer (4-5 years) and by using a platform (CMS) you can change its theme from time to time.
14. A Website Is Complete
Think of website as a way for you to pitch to your customer. Does your sales pitch changes from time to time? So does your website.
Website needs continuous improvements to keep its relevance. Your visitors would always want to see something new on the website. Search for “Content Marketing” and try to implement it to improve you website.
15. Website Don’t Need Maintenance
If you are using static HTML, yes, your website might not need any maintenance. However, if you are using CMS like WordPress, you need a professional to help you maintain the website. This is to ensure that your investment is protected from security threats and potential exploits.
16. Website Has Unlimited Changes
When you hire a website designer, you normally get 2-3 changes to the overall website design. Otherwise the project will never be completed. You can get unlimited changes if you pay for premium support.
17. A Website is Cheap
When you pay for a low budget website, your get what you pay for. Having said that, high budget doesn’t mean it’s good either. A website cost is determined by your requirements and what the intended use. A good website is not determined by it’s price, it determined by its relevance to the visitor and content.
I hope you learned something from this.