Brand your b2b business
1. Why Do You Need a Branding?
77% of marketers agreed that branding is critical to future growth*. The math is simple, more people recognize your brand, the more money you make. But growth isn’t organic, that’s why you need branding as part of your strategy to expand and thrive.
Source: *Zimmer Radio & Marketing Group
1. Build Trust
2. Earn Customer Loyalty
3. Set a Differentiator
Now that we’ve understand how branding can help business, let’s define what is brand and what is branding
2. The Simplest definition of Branding.
Feeling is the most sensitive aspects to embrace.
The thought is essential as it has the power to shape how our prospects behave and feel towards our brand.
It is believed that our memory tend to remember things we see often.
See is an action of perceiving with eyes.
For instance, McDonald.
You can see McDonald franchise anywhere you go. It is along your journey. No wonder whenever I think of cheeseburger, I’ll think of McDonald.
Just keep being there – in their sight.
What happen if they write bad things about the product? You might need some major sprint cleaning to clear out the mess.
People nowadays tend to believe what they read. Because to understand something is to believe
In reality, we are easily influenced by what we heard although it is not 100% proven.
We heard, we judge, we spread.
For example, I love the stylish designs by Ice watch that fits my active lifestyle. However, one day I accidentally hit it to the wall and crack it. This shows that this brand is fragile and not meant for sports. I spread the words and my friends believe it.
Well, this is not necessary true. They may have another specific watches for sports and the one I’ve been is only for styling purpose.
See, one bad-talks about your brand can ruin the whole branding. Be cautious!
The more you give, The more you’ll get back in return.
3. How to set your Target Audience?
Demography (age, gender)
Relating to geography .
This is related to the specific location of your target audience.
The narrow the targeting scope, the easier for you to target your customer/clients.
Mental characteristics and attitude of the population.
Nothing can help you more than knowing what do they favour the most. To attract the audience interest, you must give something that they want. That’s the rule.
The social behaviour the population In social media, the interactions are measured roughly based on the number of likes you gain from your fans, friends of fans and not to forget your non-fans too.
4. Be outstanding with this formula: POD VS POP
5. Branding Strategy
So far, what’s your planning to shape your B2B business branding game plan?
- Mega Credibility
- Content Marketing
- Permission Marketing
For instance, between a doctor and an engineer, who are you going to trust more when both are talking about health and medicines? For me, I will go for the doctors because they are the expert subject matter. They have the knowledge.
So, try to get someone influential to talk about your business/products.
5.2 Mega Credibility
Have you ever heard about co-branding? Or so called brand partnership? Co-branding allows you to create alliance with another brand to work together and create a marketing synergy.
What I mean is don’t ever pick your competitors to blend with.
5.3 Content Marketing
Content marketing is a marketing strategy that includes sharing of online content to arouse the prospect’s interest towards certain product/brand. This strategy is considered as soft selling technique. As hard selling directly promoting the brand, soft selling plays a more whip-smart way to talk about their brand without being seen as promoting.
5.4 Permission Marketing
This strategy realizes that treating people with respect is the best way to catch their attention. People dislike being forced. One of a good example of permission marketing is by using an opt-in email.