Challenge: Attracting Good Clients, Communicating Value
Relying on References for New Projects
Getting Quality Client
One of the issues that were problematic is entertaining poor quality clients. The kind of clients who are ambitious yet does not want to spend appropriately. Reka Duo operates on limited resources, hence time is scarce and they have to be selective towards the project they work on.
Qualify Customers Through Portfolio
As most customers find him through references, having a well structured, well-designed portfolio website should be enough to introduce Reka Duo. Focusing on the kind of projects they delve into and their values. This website acts as a filter to filter mismatched prospects while attracting those who may be better suited and make better clients.
As Reka Duo attempts to stop relying on words of mouth alone, the website needs to be found with the right keywords. This one-time SEO optimization was good enough as a starting point.