Challenge: Confusing Website, Slows Down Sales Team

SIRIM QAS International sdn bhd

Sirim-Qas is Malaysia’s leading testing, inspection and certification body that has been around since 1997. They serve local and international clients from various industries.

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director

Edwin Masripan

The Situation

Technical Issues. Poor Messaging. No Clear Directions.

When they reached out to Laman7, it was clear that they were having technical issues with their website. Slow-loading, poor messaging and poor navigation were among the apparent ones.

The Challenge

Too Many Unproductive Sales Calls to Bear

With the issues on the current website, they were faced with one critical problem that slows down the sales team. Sales teams were burdened by lost visitors on the website asking help to navigate the website.

The slow website speed was also slowing the website down gaining complaints from clients and dissatisfactions. This causes the sales team to become even more bogged down to entertain questions from frustrated clients who couldn’t find the information on the website.

The plan

As excited as we were to get started, we had to start with Web Audit to kickstart the strategy and re-design conversation. We did a thorough analysis, covering Design, Marketing, Technical (Speed & SEO) & Web Traffic Audits.


We found that there are a few touch points that needed to be improved. However, we grouped them down into three main things; Speed Optimization, User Experience Improvement and SEO Optimization.

plan 1

Speed Optimization

Right off the bat we knew the speed was problematic. It was costing them their SEO ranking. We scraped off everything it was built on and changed the WordPress environment into our theme and standard plugins. Optimized images. That, alone, resulted in 83% speed improvement.

Plan 2

User Experience Improvement

This part is all about content organization. We conducted a survey asking the stakeholders and website users to help us decide content priority. The major thing we changed is organizing the services from category to by industry. This way, it will also help those who are less familiar with certifications to navigate their way.

Plan 3

SEO Optimization

On-page SEO is important to SIRIM-QAS as the pages need to appear on relevant keyword searches. We make sure that the structure and content follow SEO’s best practices. As this website has been around for a while, it is quite easy to rank on Google as long as we do everything right.

the result

More Productive Sales, Lesser problems.

The new enhanced website has helped the sales team to focus on quality sales enquiries, freeing their time for more productivity. Based on the analytics, we also found that web visitors are now able to locate the services within 2 clicks or less – which is a significant improvement.

We are glad that the website helped them achieve their goals. Laman7 is now maintaining the website on their behalf.

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Credits

Client

project manager

Alvit, Corporate Comm

director

Edwin Masripan

Creative director

Aisyah Rozi

Information architect

Aisyah Rozi

Project coordinator

Aisyah Rozi

SEO Work

Edwin Masripan

Web Designer

Aisyah Rozi

Website developer

Fatin, Farhan