Tamura

The Challenge

Outdated Website, Zero Leads Generation

Tamura is a transformer manufacturer that has been in the industry for almost 50 years. They are highly committed to producing the highest quality and highly reliable products for their market.
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Creative Director
Edwin Masripan

Situation

Transformer Demand is decreasing. Company needs to pivot.

With the evolving technology, demand for commercial type transformers has fallen due to a lot of devices nowadays no longer require transformers. This has forced Tamura to quickly change their marketing and sales strategy to shift their focus to industrial transformer instead of commercial transformer.

Challenge

Tamura old website was ranked at 32 in Google (that’s on third page) so they are not very visible online. The website was also very outdated since it was built in the 90’s. So, not only we needed to improve greatly on the SEO, the look and the feel of the design needed major upgrade.

Because of this, the company is struggling to generate new leads. With less leads and revenue, the company struggles to maintain full capacity despite having full production team on payroll.

Plan

Clarity in Message

We improved the messaging to focus more on 3 key points that makes Tamura stand out from the competition. During this exercise we did competitor analysis and strategy sessions with Tamura, unearthing their unique positions.

Delighting Audience with Design

We went with off-grid asymmetrical design to make the website look more forward and interesting. Photoshoots and images were planned to integrate seamlessly into the design to add impact into their message.

Storytelling Through Photography

Photos were planned to ensure it captures and supports the new messaging - diversified team of workers, care in quality products, and friendly staff. The result thoroughly enhanced our design and message. Never underestimate the power of high quality photography.

Improve SEO Ranking

We start with researching the keywords, planned the content and tell Search Engine what this website is truly about. Tamura website rose from Rank 32 to top 3 for their desired keywords.

The Progress

Old Website
Wireframe
Planning

Outcome

We were thrilled to have gotten phenomenal results for Tamura. Tamura jumped from page 3 in Google results to Page 1 in just ONE month. 2 months later, the result came in top 3. Revenue wise, they gained additional 10MIL revenue within less than one year since the new website launched. And their production? Fully back-ordered for 3 months.

Their quick response to the evolving landscape in their industry has managed to avoid them from losing the market share in industrial transformer. Additional leads meant they were not losing on opportunity to participate in biddings.

The Work

Technology
WordPress, SEO Optimization

Awesome website developer! It was the best working experience with you guys!

Laman7 helped us ranked on Google from page 3 to now no 3! That’s a big jump that none of us would know how to do it. They were efficient and helpful brainstorming with our marketing strategy for the website. Good luck to you guys!

Kamarul Fitri, Senior Engineer

We redesign websites and marketing that is simple to digest and helps companies win more.

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