Email Marketing
Be and Stay on Top of Their Mind
Your competition is dominating engagement in private
Newsletter or email marketing are private communication between audience and seller. The more valuable email you send out, the higher the closer audience would feel. Increasing the likelihood for audience to convert.
We need to keep audience engaged.
Not clear with brand
Audience may know the name, but do not know what you do and the problem you solve
Information overload
Content on website can be overwhelming.
Lacking promotion channel
Unable to communicate new promotion and product launching
Forget you exist
If they dont remember you, you won’t get repeat order
Email Marketing Scope
Email marketing is a digital marketing strategy that involves using email as a communication tool to reach and engage with a target audience. It is a direct and effective way for businesses and organizations to promote products, services, or content, build relationships with customers, and drive conversions.
Use email marketing to get audience engage and stay on top of mind and usually likes back to the website (after revamp).
(Email Marketing is part of Activation in Marketing Funnel)
Strategy
Choosing the email format, timing, platform and the messages we want to send out
Lead Generation
Using email marketing to capture leads and grow the subscriber list through lead magnets, sign-up forms, and landing pages.
Welcome Campaigns
Sending automated welcome emails to new subscribers to introduce the brand, set expectations, and start building a relationship.
Nurture Campaigns
Implementing automated email sequences to nurture leads and guide them through the sales funnel with relevant content and offers.
Promotions and Sales
Sending emails to promote product launches, seasonal sales, discounts, or exclusive offers to drive conversions.
Content Marketing
Distributing valuable and informative content through email newsletters to educate, entertain, and engage subscribers.
Customer Retention
Building customer loyalty and encouraging repeat purchases by sending personalized offers, rewards, and appreciation emails.
Abandoned Cart Recovery
Sending reminder emails to users who abandoned their shopping carts to encourage them to complete their purchases.
Customer Onboarding
Welcoming new customers with onboarding emails that provide guidance on using products or services effectively.
Product Updates
Informing customers about new features, updates, or improvements to products or services.
Feedback and Surveys
Collecting customer feedback and insights through email surveys to improve products and services.
Event Promotion
Sending invitations and reminders for webinars, workshops, conferences, or other events hosted by the business.
Segmentation and Personalization
Utilizing email segmentation and personalization to deliver more targeted and relevant content based on recipient preferences and behavior.
Stay on Top of Audience Mind
Expected outcome from Email Marketing
FAQs
What help do you need to setup?
We’ll need help setting the DNS to point to the right SMTP so we can send out email quickly
What system are you using?
We use mailerlite.
Is there any limitation?
Yes, it’s only up to 1000 email. Further email needs to be charged.
What is email marketing, and how can it benefit my business?
Email marketing involves sending targeted messages to a group of people via email to promote products, services, or brand engagement. It's a powerful tool for building relationships, driving sales, and keeping your audience informed about your business.
How can email marketing help increase my business's sales and revenue?
Email marketing allows you to directly reach your audience with tailored promotions, product updates, and exclusive offers. By nurturing leads and engaging existing customers, you can drive sales, encourage repeat business, and increase overall revenue.
What types of emails can be part of an email marketing strategy?
Common types of emails include newsletters, promotional emails, product announcements, welcome emails, and personalized content. Each type serves a specific purpose in engaging and nurturing your audience.
