Malaysian Insurance Institute
About Project
Malaysian Insurance Institute (recently rebranded into AII) is a professional organisation for insurance professionals in Malaysia, dedicated to upholding the highest standards of professionalism, ethical conduct, and expertise within the insurance industry through Insurance trainings and certifications.
Client
Malaysian Insurance Institute
Industry
Organisation and Training
Scope
Situation
Old website was cluttered, no proper flow and it was very consisted overall. The navigation was messy, making it very confusing to navigate.
Challenge
The biggest solution was to restructure the information architecture into something that makes more sense to the visitors. Execution wise, at such a big scale of varying content inconsistencies, it was a big task to coordinate between varying departments.
Plan
We worked with MII to make it easy for them to re-organise their information by providing templates and adjusting the templates to varying needs depending on the type of content.
Outcome
In the end, after sessions of content organisation efforts, we finally delivered the website.
The outcome is a website that is neater, easier to navigate. Trainings are easier to search for, resulting in reduced calls and customer servicing resources allowing the team to focus on greater tasks.
Helping ParcelDaily Cut Through the Noise and Attract the Right Customers with Clearer Message
