University of Cyberjaya was experiencing significant challenges with their digital presence. Poor conversion rates plagued their programme pages, while high bounce rates indicated visitors weren’t finding what they needed. Additionally, their advertising costs were skyrocketing without delivering proportionate results, putting pressure on marketing budgets across the institution.

University of Cyberjaya struggled with digital inconsistency across their programme pages, creating a fragmented user experience that led to poor conversion rates and high bounce rates. Each academic department maintained their own content approach, resulting in varying quality and structure that made information difficult to find.

The situation was further complicated by organisational silos, with multiple departments working independently without a unified digital strategy, resulting in increased advertising costs without proportionate returns.

We implemented a unified content framework that standardized information architecture across all programme pages while still preserving each programme’s unique value proposition. This approach was coupled with the establishment of cross-departmental collaboration workflows and centralised content management, ensuring consistent messaging while streamlining internal processes.