7 Best Websites Objectives Before Design Website (or Revamp Website)

Website objectives are inherently important for any website. Without any objective, you won't know how to move the needle and get closer to your business objectives.

Website Objective vs Website Goal

Objectives are specific and measurable, while the goal has a broader context. An example of an objective is "Get 1,000 website hits/ day". An example of a goal is "Be the best Website in the Industry."

To be honest, it doesn't really matter whether you call it goal or objective. It means about the same thing, semantics.

When we revamp websites for customers, before we do any design work, must be established what success looks like. Not knowing where to go can be a costly mistake that is difficult to manoeuvre.

Website objectives are relative to the organisation. It shouldn't be compared with other competitors. It should be straight about your business. For this insight, we split into two, SME and Big Corporation.

website objective

Website Objectives for SME

For SME, website objectives should be simple because you don't have the resources to monitor all aspects of the website. So keep it simple. Generally, I'm inclined to pick conversion.

1. Grow Traffic

Whether you do it organically through SEO, through paid media, get PR from News Media, it doesn't matter. Being small means you are almost invisible. You need to let your target market know you exist.

2. Conversion

Conversion is when your visitor changes state, from being an onlooker, window shopper to giving their contact details or make a purchase. They continue to become your leads or customer. Example: 5 leads/ day.

3. Ranking on Keywords

The last one is to identify where you are on Google. You must do SEO for your website because they give free traffic to your website. Without SEO, you're more likely to be stuck on page 3 or 4, which is a bad place to be.

Website Objective for Large Corporate

Large corporate: More than 50 staff. Being a large company you would need the website to integrate with every touchpoint of your department. Primarily, Sales Department, Human Resource, Customer Service and IT.

All of the above objectives still matter. Now we continue with the next 4.

4. Generate More Sales

For the sales department, commercial pages on the website are what they truly care about. The content on the page must be persuasive and convincing. This will reduce the sales-y work like more meeting, back and for emailing, endless calls.

Having a website that helps Product Managers and Salespeople can generate more sales.

generate sales, website objective

The website is then designed to flow from General info about the company to the Product page then the Contact page.

Some of the items you can add to meet website objectives are

  1. Product Calculators
  2. Product brochure and catalogue downloads
  3. Whitepapers and Industry Report
  4. Product detail descriptions, dimensions, specs, logistics, weight etc.
  5. Testimonials from past customers
  6. Product Manuals
  7. Purchasing process and Maintenance.

The general idea is to help prospects find their way to your materials without dealing with salespeople.

5. Increase Candidate Talent

When I was a fresh grad, I would stalk big companies and find any openings that can suit certificates. I would learn as much as I would before attending an interview. This helps me to form an idea about the company or decide not to pursue the job.

Website plays an important role to attract good talents.

For HR, good talents going competitors is a nightmare. Which means they get the bottom of the barrel and make their life more difficult.

Although most of the hiring comes from Job Portal websites, candidates would also like to learn more about the company. You guessed it, from your website.

What do candidates look for in a company? Stability and growth.

We tell our kids not to judge the book by its cover, but we do judge a company based on its website. It's a hard fact of life.

6. Increase Customer Happiness

Angry customers should be dealt with immediately. They shouldn't be waiting on the phone to get their lines fixed. The longer the wait, the more likely they'll get agitated and starts rambling online.

As a large corporate, you have a reputation to uphold.

Therefore you must serve your customers quickly and accurately.

I forgot my credit card on a travel trip which I may have left on the counter. I had to cancel the card before someone swipes it. I didn't have the bank phone number. The next best option was to go to the bank website and cancel it without recurring any international call.

Website objectives for large corporate, make customers happy sing your name.

7. Make it Fast and Secure

Finally, the one that puts so much pressure on the IT team, to make it fast and secure.

fast and secure, website objective

A faster website makes the customer happier and higher ranking on Google. It can be done through 2 means, closer to the target market (geographically) and better servers.

Get servers from Vultr for Singapore or ServerFreak for Malaysia.

To make it secure, you can do pentest and install TLS/SSL certificate. Pentest is short for penetration tests, the goal is to remove potential script injection and deface. TLS/SSL certificates can be installed on almost any server/ web application, you can buy the certificate.

Finally, avoid placing your website server in your current IT infrastructure. T1 data centre is designed to serve the public, whereas T4 (internal data centre) is intended for internal (employee) use.

Want to learn More about Revamp? Read the bigger topic: Revamp Website for Corporate

Summary - Website Objective

I'd like to end with a quote ...

What gets measured gets managed — even when it's pointless to measure and manage it, and even if it harms the purpose of the organization to do so.

Ridgway, 1956

Identify the metrics you want to grow. Some metrics are set and forget (like fast and secure), some require closer monitoring, like spending on ads. Some metrics, once a month. Every metric varies depending on the organisation goal.

With that, Good luck!

7 Steps: How to Revamp Website for Corporate that Generates Buzz

A corporate website is inherently complex because it targets multiple audiences with different sets of purposes. Investors, prospects and new talent makes up the bigger group for a corporate website. Revamp a website is harder.

For a huge corporate organisation, failure of design can lead to massive capital loss. For instance, losing the trust of investors, which results in withdrawal. But we're not here to talk about business. It's about the website.

What is Website Revamp?

English (verb) for revamp: To renovate, revise, improve or renew;

Revamp means rebuilding the website. This includes technical, design and content improvements.

The main goal of Revamp Website is to improve or change the perspective of the brand. Small companies look bigger, big companies look international, conglomerate looks inclusive.

Is revamp different from a redesign?

Common confusion: it’s different.
Fact: it’s about the same thing (if we don't really technically too deep about it)

7 Steps: How to Revamp Website for Corporate that Generates Buzz 1

Both focus on changing how the website works and serves the visitors. When you redesign, there are obviously going to be major changes in the codes that generate the page. Which leads to tech overhaul.

You can shuffle the content around, but that wouldn't give much impact on the overall usability of the website.

When to Revamp Website?

A website is not forever. There's a few tell to know when it's due to revamping the website.

revamp website - thinking

1. Website is Slow

Slow website is often caused by old technology.

Typical internet users can tolerate up to 7 seconds. Any later, they'd lose interest.

Check the speed of the website https://www.fastorslow.com/

2. It's Broken

Codes are not meant to last forever. As tech progresses, older codes become obsolete.

Functions that used to work, are no longer serving their purpose.

A quick test is there are many 404 errors.

3. Change of Branding (Direction)

A brand evolves.

When a brand takes on new adventures, new people and new targets. The brand needs changes to fit the market.

Ugly website makes the brand look inferior and weak.

4. Less Internal Sharing

The internal staff becomes reluctant to share the website because it has faded in time. The message is generic, the design is outdated, the tech used is old school.

Suffice to say, staffs are ashamed of how the website looks.

An internal survey can be done to verify.

5. Confused Visitors

The tell is when visitors call and asks how to find information on the website.

Another way is to look at the Bounce Rate. If it's above 80%, it could be a sign of confusion besides being genuinely disinterested in the company.

As a jury for Web Awards, I too, have a hard time understanding what some websites want to sell.

6 Target Market Change

The message and design have to be changed to fit the new target market.

The new target market has different sets of problems they want to solve. They could be B2B buyers, executives looking for new information or fresh grad that wants to apply for a job. They have different points of view and goals.

7. Growth Strategy

When a new business is started, everything doesn’t have to be perfect as long as it’s profitable.

As it takes more customers, visitors scrutinise every part of the business, including the website.

Investors would look at the website too.

Once we've understood and all the data points to revamping the website, we'll need to follow the basics of a website redesign. If you're unsure about website redesign, contact us. Let us take a look at your website.

Revamp Website Process

Before you start sending for RFP and shortlisting web designers, you'll need to understand these steps so that you don't get cheated or scammed by a charismatic speaker.

Design is all about the process.

The image here of the steps.

1. What's Currently Working?

Before we scrap everything, we need to know what's working. These could be like a brochure, a catalogue, contact forms, about us page.

The purpose is to spend less time optimising pages and features that are working.

What doesn't work, we either improve or remove from the revamp website process.

2. One Main Goal, Followed by Mini Goals.

One big goal for the website.

You're definitely tempted to list as many goals as possible. Don't. Having too many goals will cloud your judgement. Instead, pick one major goal to help your designer, copywriter, and developer focus.

Website objective, revamp website.

Learn more about website goals in this blog post.

3. Table Your Assets

Collect every piece of information that is worthy on the website. These are

Now it becomes easier to design when you have all the information. This avoids last minute and ad-hoc changes.

4. Learn Ideal Visitors

The best way to learn about ideal visitors is to ask them.

Guesswork is expensive

Claude C. Hopkins - Scientific Advertising 1930.

We want to do less guesswork as possible. Write and show things that are already in their mind. We can't create desires that aren't there.

5. Info Architect & Copywriting

How do you make it easier for ideal visitors to navigate and learn about your products and services?

Humans have limited attention. Keep it as simple as possible.

Business that wins are the ones that is fastest to understand.

Donald Miller - writer Story Brand

6. Design & Features

Find inspirations from other websites. Collect these ideas and mash them up. Without inspiration, we'll be designing blindly, which typically ends up with redoing the entire design. We'll go in further detail in next post.

As for features, collect and show a working sample. It's cheaper to reverse engineer than to come up with an original workflow.

Most importantly, avoid being too creative.

7. Soft Launch

Decide the launch date. Without a launch date, your redesign process may take longer than expected. (Charges may go up too).

Do a soft launch, tell close clients about the new website. Get their feedback. Plan ahead to launch your website.

Some ideas to launch your new website.

Summary

Revamp website, though sounds easy, it's actually more difficult than building a new one because you need to account for existing page structure, people's (or stakeholder's) expectation and finding a new angle to capture attention.

Careful planning must be considered to avoid ad-hoc decision which could risk the entire project.

With that, good luck!

7 Ways to Make Your WordPress Loads Faster, Rank Higher on Google

Is your website slow? Do people have to wait for your content? More pertinent question, do visitors really have the patience to wait?

In a study by Microsoft, people lose focus after 8 seconds. So if your website loads in 6 seconds, you only have 2 more to go. And that's not enough to keep visitors on the website. Golden rule: More time spent on the website, the more they learn.

You want to rank higher on Google? You've got to make Google happy. Google is ONLY interested in serving the best content and experience for its' users. Here's a couple of basic ideas to make your WordPress website faster.

Here's 7 ways to make your WordPress sings and loads at blistering speed.

Use Cloud Hosting for Faster WordPress

The cheapest is USD 5/mon. However, managing it can be a huge pain if you have no idea how to set up a Web Server. Use a location near your visitors. DigitalOcean, Vultr, Linode, AWS Light Sail, Google Cloud, pick one. Anyone will do just fine.

To manage your server, you can use RunCloud, Cloudways. Again, it doesn't matter which one.

Optimize All Your Pictures

Compress, resize, shrink. PNG and JPG can be compressed further to reduce the size. Generally, I stick to 95% quality because people don't need to print those pictures.

Try to aim lesser than 100kb per image.

7 Ways to Make Your WordPress Loads Faster, Rank Higher on Google 2

Crop Picture According to Display Size

Crop your image to your needs. On website: 300x200px. Crop this big only. Most of the time people upload from the camera, straight to the website. It becomes too big. For cropping, I use Photoscape.

7 Ways to Make Your WordPress Loads Faster, Rank Higher on Google 3

Remove Unnecessary Codes CSS & JS

WordPress loads so many unnecessary codes (which are not used) on the website. For WordPress, you can use https://wordpress.org/plugins/wp-asset-clean-up/… It takes a slight technical skill to identify which codes are in use.

Use Cache

Cache processes the codes and stores them as temporary memory. Like how you memorize 2x5. It's at the top of your brain. There are many caches solution, all works fine. The difference is UI and knowing what to use. I like WP Rocket

Load lesser files

If you're using Themes like Salient, Ocean, BeTheme, etc, they normally include all the features that you don't need. They can be disabled/enabled in their control panel. Figure out what you need, disable the ones you don't use.

Reuse codes as often

If you're using Elementor, all the pages will have a unique CSS file. Which is something we don't want. We want to load the CSS once. And use it as often as possible. When you design, make sure to reuse the same component as much as possible.

Test WordPress Speed

You can use GTMetrix or Pingdom, but it's too slow to show results. And the servers are far. Use the built-in Lighthouse in Chrome Developer Tools. Optimizing a website can take a full day.

7 Ways to Make Your WordPress Loads Faster, Rank Higher on Google 4

I draw the line at 90 (score) or lesser than 3 seconds. There's no point in doing anything quicker unless you are serving 1,000 people in a single session. Until then. Good luck.

7 Questions: Redesign Corporate Website to Delight Visitors

Great. Now that you've understood the importance of your corporate website, it's time to roll up your sleeve and work on the website redesign.

Careful planning can help you redesign corporate without taking up much time, brings higher ROI and help you generate leads.

Why Do You Need to Redesign Corporate Website?

There's a lot of reasons why you need to redesign the corporate website. Here are a few.

  1. It's not talking to your audience.
  2. Too much about yourself.
  3. The user flow is confusing.
  4. It just doesn't work anymore (technical reasons)
  5. Poor traffic conversion.
  6. It's not helping you get more leads.
  7. It's not longer inline with the brand (it's also backwards-looking)

Whatever the intentions behind the decision to redesign the corporate website, it has to be a valid concern. It can't be because you don't like the layout, therefore we change the website entirely.

Revamp, refresh or redesign. Which is it?

Before we get lost in the jargon, let's try to understand the difference between the three verbs.

Refresh can be really quick, 1-2 weeks. While revamp or redesign, can take upwards of 2-6 months depending on the complexity of the website and your business and have a bigger impact on your traffic, marketing, sales automation and revenue. Of course, a website revamp is a lot costlier than a website refresh.

In this post, I'll be covering corporate website redesign. For a website refresh, you best spare a week or two or hire external help for a quick turnaround.

7 Questions (that needs answers) before you Redesign Corporate Website.

  1. What are we trying to solve here? - What are the problems you are facing?
  2. Where is the finishing line? - What's the definition of a successful website redesign?
  3. Who is the audience and what do they want?
  4. What motivates your audience to proceed or quit the website?
  5. What are the most valuable pages (the one with the highest traffic besides the main page)?
  6. Example of websites that you like and why?
  7. Who are the project team members?

Let's start.

1. What will the new redesign corporate website solve?

Solution without a problem is like shooting a Ghost.

A website solves 3 main problems, communication, marketing and branding.

Communication — A website is 24/7, it runs all the time without taking a break. It may also be the second touchpoint after the first impression (word of mouth, ads, referrals, Google searches). The goal is to communicate as efficiently as possible to convince your audience to take the next step.

Marketing — the single source of truth and as a marketing channel. Which would you believe, a newspaper article about the company or the company website? If it's not on your company website, then it's a rumour. e.g. New iPhone is coming. Until Apple publishes on their website, it's only going be a hearsay.

Branding — to reinforce your positioning. It's 2020, competitors are on the rise. Everyone can Google how to deliver your solution. You need to tell exactly who you serve, why you do it better and why buy from you.

2. Where is the finishing line?

Unlike printed brochure, a website is a digital document. It has a life.

There are two things you need to consider, when will the website be launched and what are the success measurements?

Launching the Website  — When will it be? If it's too short, then we'll probably rush into things. If it's too far, then we're taking it way too easy, dragging expensive man-hours to fix a single comma on the website. Expect your corporate website redesign to complete within 2-6 months.

Website success — it can be anything, but it has to be attainable (within your control) and measurable. I had people asking for 1 million visitors in 3 days and they never hit 100 per day. Be logical with your goal. Here are some inspirations for your goals.

  1. Traffic — number of visitors coming to the website.
  2. Dwell Time — duration of stay on the website.
  3. Pages per visit — number of pages they visited until they quit.
  4. Leads — visitors that submit through your contact form.

All of this can be measured easily with Google Analytics.

3. Who is the audience and what do they want?

Let's face it - Nobody cares about your product. .. Until you care about your customers.

Laman7 have worked with billion-dollar companies to small mom and pop shop, the same occurring problem is not knowing who the audiences are and what do they want?

For the Consumer market, it's straight-forward, appeal to their inner needs. For Corporate, it gets complicated because the one who browses the website is not the decision-maker. That's why most business to business or business to government sales cycle can go to months (if not years) for it to be materialized.

Start small. Who are they? Mid managers, young executive, Managing Director, CEO, CMO. How old are they? Age and experience will determine the tone of language, references to pop culture (if any) and use of time (the younger they are, the less they are interested in reading a long document).

What's bothering them? What's stopping them from greatness? Understand their disappointment, what are they going through and map their progress to achieving their goals. Big words huh?

redesign corporate website user persona

Example:
David Lee, 29 Years old, Assistant Sales Manager, 6 years in sales. — We know he has some knowledge of sales. Therefore words like margin, profit, selling price, prospect, lead is normal to him.

Frustrated replying too much email, not much (real) sales activity. — We need to dig deeper into the problem before we can offer a solution. We understood that he spends 2-3 hours daily replying project email that's not related to sales. Hence, his sales number does not go up. He does not get a raise. He's frustrated.

The truth is, David Lee is not the only Assistant Sales Manager that faces this problem, the whole world is. His boss probably wants him to do more.

If we can demonstrate how an Automated email solution can solve David Lee's problem. Help the company save time and make more money, wouldn't the company be obligated to invest in such a solution? I know I would.

Repeat this step 3-4 times. Get at least 3 audiences (marketers call this personas).

The biggest wrong move is to promote your brand to another brand, like, we are the Number 1 Automation Tool in the World, therefore buy from us. It may work in the 80's but not in today's world. Brands need to appeal at an individual level.

In 2015, research from Google showed four main intent type that drives people to a website.

  1. I want to know
  2. I want to go
  3. I want to do
  4. I want to buy

redesign corporate website 4 moments

What you can learn from this research is that people

  1. know — are curious to learn about your solution
  2. go — how to visit your office
  3. do — use or learn how your solution works
  4. buy — who to contact to purchase your solution

That's only the top of the funnel.

Note: Understanding the audience is the most difficult yet rewarding things to do. If you skip this question, you may not bother about redesigning your corporate website at all.

Website is only built for your customers. Not to stroke your ego.

Now that you've identified all your audience (persona), it's time to rank by priority. The simple question, which is the biggest group? — Great, target them. They may not have the buying power, this is where your Sales Kit and soft skills come to play.

Remember, B2B website is not about selling, it's about qualifying the right people for your solution.

4. What motivates your audience to proceed or quit the website?

One word. Copywriting — will get your audience to engage, stay on the page longer and navigate to other pages.

The biggest misconception about copywriting is to use big words to Wow the audience. Being impressive does not win the sale, in fact, it hinders understanding.

We trace back to our mantra, the true purpose of the website is to communicate. What good is a website if does not send the right message?

So drop the jargon, big words, long paragraphs, abbreviations, and anything that might cause confusion. Use simple, clearer words to convey the message.

redesign corporate website user experience

Besides copywriting we can look at using Buyer Journey Map (or Customer Journey Map, or User Journey Map). What we do is get the audience to graduate from one point to another. Why? Because the business customer doesn't buy immediately after the first visit.

Here's an example.

7 Questions: Redesign Corporate Website to Delight Visitors 5

You can also download the Buyer Journey template. Start working on it.

86% of visitors who land on a company’s website homepage say they want to see information about the company’s products and services

With proper documentation, you can experiment effectively (fail and learn) the User flow, by changing the content.

5. What are the most valuable pages?

We define value by the number of traffic and conversion.

Traffic — Number of visitors to the web page.
Conversion — % of action taken on page (generally clicks).

List down all pages, then find the traffic and conversion for every single page. You can do this easily with Google Analytics, import into Google Sheets.

Find top 10 valuable pages.

We also need to note the Search Engine value of this page. Any wrong move would definitely destroy it's ranking on Google. You'll need to take note and do your best to avoid changing the link, content and features.

Sounds like a lot of work? It is and it's worth it. A new car is not built from scratch but from the market feedback. Data is the meat of any website redesign project.

(Web page is a singular page, whereas the website is the collective web pages)

6. Example of websites that you like and why?

Let's talk about the future looks.

Good artist copy, GREAT Artist Steal.

Steal inspirations from the best-looking websites in the world. This will drastically cut down the designing duration by 75% compared to designing from scratch.

The problem is, we (web designers) can't read your mind, preference and taste. You need to show it. It's easier to digest visually than auditory.

We can also look at top players in your industry. How are they doing it? They've done the homework, we could cut down the design work in half by copying the inspiration and User Experience.

List down at least 3 websites and explain why you like these websites.

redesign corporate website design

Note: I don't suggest anything beyond 6 design, it would be too complicated to digest.

7. Who are the project team members to redesign corporate website?

There are usually two sides, one on the business side (you and the rest of the company) and design (usually outsider, web design, web developer, marketers etc). Both need to work together to ensure that you are heading towards the same goal (like no 1).

You should elect 4-7 people to oversee and advise on the redesign corporate website.

  1. Project Sponsor — The one that makes the decision. Usually the highest-paid person in the room.
  2. Experienced or Product Specialist — They will help with the product description and how it solves customers' problem.
  3. Customer Service — They will help the FAQ (common questions about the website)
  4. Marketers or Corporate Comm - They will help with the bigger picture of promotion the website and brand identity.
  5. Sales — They will share common communication with prospects and customers.

Click here to learn more about web design team members.

Extra: What happens when the website is completed?

Website is like an engine, without fuel it will never run.

What are your plans when you completed the website? How will you be promoting it? There are three ways you can gain traffic.

Without traffic, your redesign corporate website is as good as an empty mall. Decide what traffic to invest in and start experimenting.

It may be worrying to invest in traffic if this is your first time, but if you don't do anything, no one will ever find out about your website. Big outcome, demands big effort.

Another aspect you need to be aware is the maintenance of the website. Who will provision the website, care for it (technically) and additional content you might want to add on your website.

Summary Redesign Corporate Website

We have learned in detailed the steps before you redesign corporate website. I believe I have been detailed the before process. Now you've got an idea how to execute your new website.

Best of luck.

7 Questions: Redesign Corporate Website to Delight Visitors 6

Next Read: Web Design Process > Get More than what you paid for.

Laman7 Redesign Corporate Mantra

  1. A website solves communication problem, not only visual and technical.
  2. Website is built for the customer.
  3. B2B Website is not about telling, is getting them to the next step.
  4. A corporate website is not to Wow audience but communicates value.
  5. Nobody cares about your product until you care about your customers.
  6. Without traffic, your website is useless.
  7. Wrong man for the job, the wrong outcome.
  8. Always design with Data, not gut instinct.

5D Web Design Process: Increase User Engagement and Profit

Looking to redesign or rebuild your website? Here's the web design process.

Why Use Web Design Process?

What happens if you build a website without process?

Web design process Good Process vs Outcome

A website is not just about the aesthetics or the looks, the hero image, fancy background or good looking call-to-action button. It is more than that. it needs to be aligned to your marketing strategies and making it usable for real people.

One of the biggest setbacks in web design is not having a strategy or building a website without following the process.

Note: This is not a basic web design process, it’s as deep as it gets. But I’ll try my best to keep it simple.

Why Did I Develop the Web Design Process?

I want businesses to get good returns from their website investment (even if you don't build your website with me). As Alan Stein Jr (writer) said,

"Control the Controllable".

Why leave to chance when we can control every aspect of the outcome?

In this article, we're gonna look at how I design a website using 5 simple web design processes that I have used for the past 10 years in my web designing business.

The 5D web design process is the same as the web development process. There are also no web development process best practices

My process of building a website for a client is the same for government agencies, big corporations, small-medium businesses, and influencers.

The starting point of website design.

Any website development can be broken down into three phases which are ‘the before’, ‘the during’, and ‘the after’. Here’s how the website design process flow looks like:

Web Design Process - Before During After

Most web designers jump straight to ‘the during’ or web developers like to jump to building it without understanding the true scope of web development.

Why Follow the Web Design Process?

Without a process, there is bound to be chaos. You don’t have a fixed direction where to go. Sometimes there are overlapping jobs and tasks.

Most of the time, web developers have to re-do the coding when there’s a new ‘a-ha’ moment. You waste time and resources when you can do it once.

What You Avoid When You Follow the Web Design Process?

By following the web design process, you are able to improve the time to develop the website whilst ensuring that you cover all grounds before launching it.

This way, you do not launch a half-baked website that is .. ‘meh’.

Who Can Use this Website Design Process?

This article explores the web design process for clients. But can also be used by Web Designers, Project Managers, Corporate Communications. It can be applied to corporate websites, landing pages, eCommerce websites, digital products.
As long as there is design and coding involved, then you can use it.

Let’s begin.

Periodic Table of Web Design Process by New Design Group

How is this different from the Periodic Table of Web Design Process? It is about the same, however our 5D method covers the holistic approach, inclusive of the marketing and sales team.

5D Web Design Process Overview

The 5D is an acronym of Discovery, Design, Develop, Deploy, and Dedicate. Each signifies the stage of Web Design Process with different expertise working together. Marketing, Designer and Programmers.

5D Web Design Process: Increase User Engagement and Profit 7

(Click image to download the web design process) (No Email required.)

Step1 - Discovery Web Design Process

The discovery happens way before design. This is about understanding what you are trying to build and who it is for. Think of Discovery as part of Strategy.

Without Discovery, you will be running around like a headless chicken. Shooting everything in the sky, hoping to catch a bird.

We do not want that. We need a solid direction.

Discovery can happen through question-aires, physical sessions or through phone calls.

web design process - Discovery

The Goal of the Website

What do you want to accomplish from this new website? Is to:

Whatever the goal may be, it has to have some measurements (metrics). Example: Get 1,000 visitors daily. Reduce call center phone assistance by 25%.

This way we can design the website that has actual benefits and focus on realizing that goal.

You can also use the SMART Model. Specific, Measurable, Accountable, Realistic, and Time-based. Here’s an example:

“The new website will generate 1,000 daily visitors organically, by April.”

If the current website can only manage to attract 20 daily visitors, then it does not make sense (realistically) to multiply by 50 without any external factors (press release, billboards, etc).

The Business Challenge

What is stopping you from getting to your goal? What's the hurdle that we are trying to jump over?

Example: All my competitors are doing digital marketing. If I don't do it, they'll wipe me off the market.

The Current Website Challenge

What are the website challenges that you are currently experiencing?

There could be a multitude of challenges.

The Target Market (Audience)

I usually like to focus on 1 key focused group, but you can easily expand to multiple groups of people.

Demographic

Demographic - What do they write in Formal Forms? Age, Sex, Address, Office Address, Kids, etc.

Having the demographic will definitely help when doing targeting advertising platforms like Facebook ads.

Psychographic

What is going through the target demographic mind? What are they feeling?

By understanding the target audience psychographic, you will be able to draw them closer to your brand, business, or product.

For example, a mother of two has problems sleeping at night and wakes every morning feeling lethargic. You can address these challenges immediately in the copywriting like so:

“Are you tired of waking up in the morning? Try our mattress for 100 days. Full Refund if you do not help you sleep better.”

Pain - What the visitor is going through? What is their current condition?
Gain - What do the visitors get from solving the pain?
Plan - What can you do to help the visitors from pain to gain? (besides buying your products)

I like to put a single target market in a table like below, one page that summarizes the target market.

Awareness Level

Is the target market aware of the challenges they are facing?
If yes, how do they find information to address those challenges?
If no, what can you do to tell them that these challenges can be addressed?

By knowing exactly the awareness level, you can segment the market into different parts of the website.

For example, if they are not aware of the pain they are experiencing, you can create a video that explains their situation and post it on social media with a link to your website (blog) that explains how to address those challenges.

Search Terms

What keyword are the target market using in order to find the solution, challenges, or gain?

Example:

  1. How to sleep better at night?
  2. Medicine for sleeping
  3. Natural way to sleep
  4. Tips to sleep better
  5. Wake up easier
  6. How to wake up early
  7. How to feel fresh in the morning
  8. The keywords center around ‘sleep better’.

By knowing the search terms, you can effectively plan basic SEO for the website to rank.

You can also use Google Trend or check Google Search Console to find the keywords that you rank for.

The Brand

The brand is about who you are as a company.

People want to feel connected, not speaking to a robot. They want to feel secure and listened to.

Let’s go deeper into the brand

Brand Promise

What can people expect to get from you?
What is the experience when they engage with you?
What do you make your visitors feel?

Here a few examples of the brand promise.

Nike - Makes you feel like an athlete even when you are not.
Milo - Makes your kids feel like a champion
BMW - Makes you feel young, living on the edge and sportier
Apple - Wants you to think differently.

Brand Perception

How do you want your customers to look at you?

Are you upmarket and premium?
Are you offering cheap and low quality?

For example, Apple has a great ethos of innovation and design. When you buy a Macbook Pro, it’s going to look good, performs really well and it’s above the average price of laptops. But people see it as, ‘if you are serious about your creative jobs, you use an Apple laptop”.

Brand Value

Brand value is the core foundation of your business.
Brand value is not how much the brand cost, that is brand valuation.

Example: Honest, Clean and Organic.

These will be all the value that is preached throughout the entire chain of command.

If a staff member is being dishonest with a customer, then the possible outcome is to retrain or fire them.

The brand value does not have to be explicitly stated on the website, it could be in a form of subliminal message in your tagline, images, proposal, etc. However, every one of the staff members has to know and practice it.

Brand Voice

Brand voice is the tone and language used to address the customers or visitors.

Let’s consider a Government Official vs Hardware Shop owner. The language used to address people are different. Government officials are inclined to use professional expression and the later using casual daily conversational.

Brand voice is spread across multiple channels like website copywriting, content, articles, social media, infographic. It has to be consistent throughout the channels.

What you want to do is identify the right voice for your audience. At Laman7, we speak and address people as if we are addressing high-school friends, friendly but not too casual.

The Web Design Task Force

You need to assemble the team for the web design process. This would greatly increase the speed of decision making and entrust responsibility to the right person.

I like to breakdown based on the DARCI Matrix

DARCI Key Role Position in Company
Decision Maker Makes the decision CEO, Chairman, Marketing Manager
Accountable The person in charge of the task Marketing Manager, Product Manager, Corporate Communication Manager
Responsible The one performing the task Graphic Designer, Photographer, Web Designer
Consult External (or internal) party to consult Customer, Customer Support team, External Consultants, Sales team.
Informed Get notified of the project, no contribution to the project Finance Department

 

The Design Style

Design; the layout, the aesthetics of the website, the style or how it looks like. But we are not going to design yet, we want samples of websites we can relate to.

Next, is to find those websites that you like and explain in what way do you like the website?

Find the following:

3 x Websites that you Like and explain why you like it?
3 x Websites that you Dislike (optional step)

The Competitors

In order to build an outstanding website, you need to know who the competitors are and how to beat them.

The goal here is to be differentiated from them.

Pick Top 3 Competitors, do research on the following websites.
Keyword: ____

Competitor Name & URL Keyword Ranking Color they Use Main Message Main Traffic Source
Competitor 1
Competitor 2
Competitor 3

 

Requested Features

Features are functions on the website that will be helpful for the users and website owners.

Here are some samples of features that are recommended by Mashable.

The good news is that most Content Management Systems (CMS) already have this in place. Your only concern is to know the feasibility of the usage. I.e. Will people use it, and how much will it cost?

Plan the Test

The tests and benchmark are agreed prior to starting the project. This ensures that the designer and developer build a website that works. Planning the test also reduces the time to develop.

The test also requires you to sign off. However, additional tests may be added on a case to case basis.

Step2 - Design (The Work)

Once you have completed the Discovery phase, it’s time to get down to start doing actual work.

Without Discovery, you would not be able to build a website that is appreciated by the website owner. I can not further emphasize the importance of Discovery.

For Website Owner: You avoid frustration because the web designers understand your business context and objectives.

For Web Designers: You do not have to ‘test’ design by creating multiple full versions of the mockup.

The most difficult part about Design is translating the Discovery into Design, and that’s our job to figure out.

There are 3 parts of the Design Process

  1. Technical - What feature would be beneficial to the target audience
  2. Design (Noun) - The look and feel of the website, images, photography, videos, rendering of products, etc.
  3. Marketing - The content, the copywriting, the messaging.

Once you have all this in place, you can start with User Experience (UX).

Information Architecture: User Flow vs Site Map

Information architecture is done before any design takes place because we need to identify the pages that need to be made before we design or sketch.

Content Before Design. Design without Content is Useless.

Think of Information architecture like the following.

web design process information architect

User Flow: How do customers get in, where (page) do you want to lead them?

As opposed to the sitemap model, User Flow helps to create an engaging experience.

Sitemap model: A traditional method of displaying the hierarchy of the website.

I personally use both. Here’s an example

UX + Sitemap

User Experience for corporate websites is about the same as any website. It is not as custom as mobile apps or digital products.

Content Planning

Since we know the target audience (in Discovery) we can plan out the content for the website using these simple questions.

  1. What does the user want to know?
  2. What are they trying to solve?
  3. What frustrates them?
  4. How can your product solve the user's problems?
  5. How do we take users from their current state to future state?
  6. How can we help the customer makes a purchasing decision?
  7. Product page arrangements
  8. Standard pages, about us, location, address etc.

I personally like to use post it. We can rearrange to fit the user flow.

web design process - Content Planning

The key point is to write the Basic Headling (or Headings) before we jump into copywriting.

Copywriting

While the sketch is being done, you can start the copywriting and content planning. It does not have to be perfect. As long as you have some solid idea about the headline and direction, that is already good enough.

For Copywriting, I like to use the CPASO Model

C - Context
P - Problem
A - Action/ Plan
S - Solution
O - Outcome

Or use the brand story model.

You can never score the right copywriting the first time you write. The key is in the edit. Keep editing until you are satisfied with it.

Hand Sketch

Once you have the website sitemap, you can start scribbling the pages. I prefer hand sketches because there is no ctrl + z and you do not have to worry about being wrong.

Keynote:

  1. Do not be critical of any new ideas
  2. Allocate 1 hour per design session and do not stop.
  3. For every page, create 2-3 ideas.

This helps you to give a basic idea of what you are trying to achieve. You can skip the hand sketch if it’s not for you.

web design process - Hand Sketch

Wireframe

The next step is to redraw your sketches using the software. No images are being used. Only a flat grey area for images (with x) and text placement.

Start incorporating the headlines into the design. Avoid using “Lorem ipsum”, because the website owner would not know the context of the space created.

web design process - Wireframe

Once you have the wireframe, be sure to run through with the website owner. Get approval now and reduce change requests (design) in the future.

Photos and Illustrations

Start finding the right photos for the final design (based on the wireframe.

Use as many possible internal photos (photos that you own) rather than stock photos.

If you do not have a photobank, you can start by hiring professional photographers.

For the eCommerce website design process, the best images are rendered from 3D models. You get to control every aspect of the lighting, packaging, placement, sizing, etc. It is not cheap, but definitely worth it.

Style Scape

In style scape, we showcase the theme (inline) with Corporate Image (CI) and the website preference. It should look something like this.

web design process - Style Scape

The elements that should be in considerations are

  1. Font type
    1. Headline Text
    2. Body Text
  2. Colors
    1. Main Color
    2. Accent Color
    3. Link Color
  3. Shapes
  4. Photo style
  5. Icon Types
  6. Form Style
  7. Logo Style
    1. Full Color
    2. Dark Background
    3. Inverted Color (if any)

The goal is to ensure the web design (outcome) is similar or matches the owner’s preference and tastes.

And make sure to approve the style scape before proceeding.

Web likes, Web dislike, Style, Shapes, Text > Style Scape > Mockup

Mockup

Once you have completed the style scape, collected the photos, copywriting and content, it’s time for mockup.

As you have realized, the mockup is not something that can be produced out of nothing. There are several design processes that lead up to it.

Here is how it looks.

web design process - wireframe to mockup

At this point, you can go through multiple rounds of changes until you are satisfied with the design but it has to stay true to the style scape.

There are many pages for mockup, but I like to group them in the following format:

  1. Main - The first load of the website
  2. Product/Service Page - The products or services
  3. Landing Page - Your lead magnets, pdf downloads etc.
  4. Info Page - About Page, Mission, Vision, Board of Directors etc.
  5. Contact Page - Contact form, Map, Address goes here.
  6. Article Page - Articles, blog posts, news.

Step3 - Develop (Design to Code)

The good news is that development can happen concurrently in the web design process (specifically for features).

Development can also start without waiting for the design process to be fully completed. You can start running the server, install WordPress and plugins, add pages before the new design and content is ready.

Development Server

web design process - Development to Production server

The development server is typically viewable from any device and not usually found on Google or by outsiders.

Once the website is completed on Development Server, we migrate it to the Production Server which I will explain later in ‘Deploy’.

Coding the Features

You can refer to ‘Discovery’ about the features of the website.

In most Content Management Systems, some features are free, some paid, and some have to be custom coded.

  1. Free - Free to use. Sometimes Freemium when you need basic features
  2. Paid - Either subscription per year license or perpetual (one-time payment)
  3. Custom Code - These codes are written for specific requested features.

Generally, we want to avoid Custom Coding because of code continuity. Codes may be obsolete in 3-5 years time. When that happens, you may need to hire web developers to recode the features to match current technology.

Incorporating the Styles

The styles are coded into CSS. This way you can recall the style like call to action (CTA) buttons without having to rebuild the same styles.

Most common styles in CSS are as follows:

  1. Forms - Contact Form, Application Form, Subscription Form, Search Form.
  2. Call to Action Button - Buy Now, Subscribe, Secondary CTA
  3. Header - The top part of the page
  4. Footer - The most bottom part of page
  5. Links - Every link of the website, when hover, active or visited.

 

Building the Page

The web pages are predetermined in the Discovery process. Think of this process as data entry.

The pages are coded and uploaded based on the design in mockup, written content and copywriting.

There three ways to build the page
Using the default editor
Using Page builder
Using Custom code

Whichever way you use, as long as the web page matches the mockup then it’s good.
Browser Compatibility and Mobile Responsiveness
Perform browser test and mobile responsiveness. Here are some browser statistics in 2020 that you may want to prioritize.

Browser Statistics Usage in April 2020

Rank Browser Percentage
1 Google Chrome 48.88%
2 Safari 32.12%
3 Firefox 11.57%
4 Internet Explorer 3.73%

 

Most browser runs on WebKit or Blink as their rendering engine. The display should be about the same.

Mobile vs Desktop Statistics in April 2020.

Desktop Mobile Tablet
45.32% 52.03% 2.65%

 

From an SEO perspective, Google has prioritized mobile-first indexing. This means, if your website is not mobile-friendly, Google would not recommend your website as part of the search result.

Optimize Images

Every image loaded on the website must be optimized based on the screen size.

There are 3 ways to optimize the image

  1. Resize - Based on the screen size
  2. Compression - JPEG and PNG compression
  3. Right Format (illustration use SVG or PNG)

The goal is to balance between aesthetics vs loading speed.

For photos, use JPG. Using PNG and GIF will make it a 50-100% bigger file size. For illustration and screenshots, use PNG. When possible, use SVG format for vectors because it is 10-20% of PNG size.

Code and Database Cleanup

Before you migrate to the production server, it’s best to take time to remove the files, codes, and database tables that are not longer in use.

Remove codes that are no longer in use, especially test scripts that do not work, commented out.

Perform database cleanup by removing orphan tables.

Internal Acceptance Test (IAT)

Internal Acceptance Test is usually performed by the internal team. The team may consist of (but not limited to) web designers, web developers, and project managers.

The IAT is performed before the final test by the owner users.

The scope of IAT covers the following:

  1. Functional testing (as per requirements)
  2. Design Coherence and Consistency
  3. Browser compatibility
  4. Image and Page size

This is done for every single page.

Be sure to test the loading speed using Chrome - Web Developer Mode - Network like below.

web design process - Network Test

User Acceptance Test (UAT)

User Acceptance Test is the most rigorous test in the Web Design Process. This test is usually planned in the Discovery Stage and has to be agreed upon.

The test should cover three major areas

Functional

  • Features works are intended
  • Links work
  • Forms
  • Page Loads
Design

  • Navigation
  • Content Accuracy
  • Content Alignment
  • Font and Colors
  • Mobile Responsiveness
Security

  • Forms are using recaptcha
  • Directories can’t be accessed directly
  • Protected page can’t be accessed
  • Spam protection
  • Firewall

Step4 - Deploy (Going Live)

Once the development is completed (in the web design process), it is time to roll out the new web design.

Hosting*

Hosting will determine the loading speed of your website. Choose your hosting by anticipating the traffic.

You can check for hosting reviews at https://hosting.review/.

Criteria for Hosting

  1. Speed - Check the responsive time (Ping Test)
  2. Reliability - Downtime SLA
  3. Location of Server - Serve content closer to visitors.
  4. Social Proof - What people are saying about the hosting company
  5. Environment - Shared or Dedicated
  6. Operating System - Based on your CMS.

Migrating the Development*

There are many different ways to migrate the Website. I’m going to spare the details and share the known methods.

Migration Method

  1. FTP - Classic way
  2. WordPress Plugin - All in One WP Backup
  3. Uget - Expert level (Linux), server to server transfer
  4. Change of DNS A Record - Easiest.

HTTPS - SSL/TLS*

Install SSL/TLS certificates on the website. This can only be done on the production server.

Without SSL/TLS your website will look like this, and reduce your authority and credibility.

web design process - http-vs-https

Google also prefers websites with HTTPS over HTTP. So if you want to rank well on Google, get HTTPS.

You can purchase SSL/TLS from providers or sign your own free certificate through Let’s Encrypt.

Marketing Tag*

Marketing tags are codes that are given by marketing software. These tags are very useful to track the performance of the website. Here is some marketing software that I normally use.

Marketing Softwares

  1. Google Analytics - Monitor Traffic
  2. Google Search Console - Monitor keyword ranking
  3. Hubspot - Capture email into CRM
  4. Google Ads - For Remarketing & Tracking
  5. Facebook Pixels - For Retargeting in Facebook Ads
  6. Hotjar - Test Design and Behavior of visitors
  7. Google Tag Manager - One tool to manage all (of the above)

Email Send Out

In order to maximize the usage of the server, emails (sent from the website) are processed using 3rd Party Engine. These are commonly referred to as transactional email.

Recommendation

  1. ElasticEmail (no longer free plan)
  2. MailChimp (free plan available)
  3. Amazon SES (cheapest, but very tricky to set up)
  4. Mailgun
  5. PostMark
  6. Moosend

Firewall

You are bound to get DDOS or spam comments from bots. The only way to avoid getting SPAM is to add a firewall. Firewall will filter known bad IP addresses.

For WordPress, I normally use Ninja Firewall. There are other options like WordFence, Cerber and more. It depends on what features you want from the firewall.

You can also set up firewalls at the network level using enterprise-grade like Fortinet, Sophos, Cisco, etc. if you are running your website from your own data center.

Cache

In order for you to serve content quickly, you may need to cache the content. What it does is render the codes as HTML instead of processing PHP files with every request.

Cache can be done in 3 levels: application (your website), server level or network level (CDN - technically not cache).

For WordPress, you can use any of the following Cache solutions.

  1. Swift Performance (paid, recommended)
  2. WP Rocket (paid)
  3. Super Cache (free)
  4. W3 Total Cache (free)
  5. WP Fastest Cache (free)

Anyone of these cache solution works fine (I have personally tested and used it in my projects)

There are compatibility issues especially with Windows Server, so you have to test each plugin separately.

Optimize Load Time

Not all pages require the same JS and CSS files. Examine every page and check the usage.

For example, the main page does not have any form, therefore we should not be loading JS and CSS files related to form because that will be wasteful.

Load scripts that you only need.

For WordPress, you can use the followings:

  1. Asset Cleanup - Paid plugin
  2. Perfmatters - Paid plugin
  3. Dequeue Script using functions.php - very technical

You can check load time using Chrome - Web Developer - Network (like in #Optimize Image) or use Google Pagespeed Insight.

Website Load Test

We do this by creating false traffic to the website to ensure the server does not go down when the traffic spike.

You can use either of these tools

  1. Windows Website Load test - Paessler
  2. or Loader.io

*Be sure to scale max concurrent users based on your expectation. For small sites, 50. Large sites 1,000 above.

Final Acceptance Test (FAT)

We perform FAT for the last activity in the deploy stage before going into the warranty.

FAT is a lot simpler than UAT. You need to check the following.

  1. DNS Propagation Test
  2. Marketing Tag
  3. Loading speed and response time
  4. Basic Firewall Test
  5. Cache
  6. HTTPS Check
  7. Email Send Test (Transactional Email)

FAT is a must for high-end web design project. Without following the proper web design process, the FAT usually end up in disaster.

Step5 - Dedication

‘Dedication’ is the phase that most Website Owners neglect. There are four key activities that have to be in place.
Warranty - Provided by Web Designers

Warranty*

Warranty is usually provided by the Web Designers. This warranty usually covers minor changes, bugs and any issues pertaining to the website.

Warranty can be 30 days - 90 days and usually turns to Maintenance Contract after the warranty period is over.

Check with your web designers on the warranty.

Marketing - Get Traffic

Without marketing or traffic, your website is as good as a fax machine, waiting for transmission that rarely happens.

There are many options to get in more traffic into the website,

Online Offline
Free
  • SEO (partially)
  • Guest Blogging
  • Podcast
  • Video (Youtube)
  • Social Media
  • Email existing customers
  • Word of Mouth
  • Referrals
Paid
  • Billboards
  • Prints (brochure etc)
  • TV & Radio

Traffic Ads are going to get more expensive as new players join the market. What you can do is determine the cost of obtaining customers and use it to spend on advertising.

Maintenance*

Like other assets, the completed website needs to be well maintained. Without proper maintenance, your website will be hacked, break or outdated.

The scope of maintenance varies depending on the size of the website.

Maintenance can be done quarterly, monthly or weekly, depending on the criticality of the website. With every maintenance, there should be a report supporting and explaining what has been done to the website.

Metric - Measure*

The website design process steps are incomplete without measuring the true outcome of the design. With every human design, there are bound to be improvements.

Thankfully web design can be easily measured. Here are the tools that I use.

With all this information, we can map it to Google Data Studio to see an overview of the website without login into each application.

5D Web Design Process: Increase User Engagement and Profit 8

Monitor

The last step in web design process is to monitor the website, visually (front end), and internally (after login, back end) for any possible threat, error and grammatical mistakes.

What good is a website if it's inaccurate?

Note: Those with * are required.

Conclusion of the Web Design Process

A website can be built overnight, but if it does not help you (website owners) achieve your business goals (link to top), then it is a useless marketing tool.

I hope I have covered the steps to design a website, from Discovery to Dedication.

Now you have a clear idea of what it takes to build a website and the amount of effort required in the web design process. They cover so much area from Design, Marketing, and Technical perspectives.

Final thoughts, Good outcome comes from Good Process. Use the best web design process, don't gamble on your first interaction.

Ready to build your new website? Let's talk about Web Design Process (or your project)

Ultimate Guide for SEO Malaysia Price (Get Quality Service)

The SEO charge in Malaysia is roughly between RM 1,000 to RM 7,000 per month.

Continue reading to learn more how SEO Pricing works in Malaysia.

Search Engine Optimization (seo) Malaysia Definition

To be clear, SEO is short for Search Engine Optimization. Primarily used to get better ranking on Google (it can be for other search engine too. But since 93% of searches come from Google, we use the term SEO for Google.)

In short, SEO is Rank on Google.

In this post, we will talk about SEO pricing in Malaysia. How much does it cost, why is it expensive and what kind of ROI can you get from SEO.

At the end of this post, I want you to be able to evaluate and get a High-Quality SEO service.

SEO Malaysia Price depends on a few factors such as these;

Your SEO Objectives (end goal)

What do you want to achieve from SEO activities? How are you going to use the traffic? What do you want to rank for? Is this for Branding or Marketing?

The bigger the objectives, the bigger the SEO scope will be.

Keyword Difficulty.

For example: Amongst the most difficult keywords to rank in Malaysia is the insurance business.

SEO Malaysia Price - Keyword difficulty

(For context, the lower the number the easier it is)

The more difficult the keyword, the more work that has to be in place. It is not impossible to rank, but it will be ultimately expensive. It boils down to whether it makes business sense to invest in such a keyword.

Quality and Experience.

No SEO Company in Malaysia is the same. Everyone has different backgrounds, different approaches, different processes, and frameworks.

Suffice to say, more experience an SEO company has, the better the outcome and result.

SEO Work Scope

There are 4 parts to deliver an SEO project.

More work, more time required to deliver, hence more money.

We will go deeper into the work scope later in the post.

The final formula is the following

SEO Malaysia Price - Formula

Keyword Difficulty + Quality and Experience + SEO Work Scope = SEO Price.

That's one confusing answer. Let's dive deeper.

Why SEO Charges in Malaysia Differs?

I would say it depends on the confidence level of an SEO agency. That being said, if an SEO agency guarantees no 1 spot on Google, you should run away as fast as you can.

No one can promise no 1 spot on Google. (Unless they offer 100% money back.)

Cheapest SEO service does not mean it’s bad (but mostly like it is the worst). Expensive SEO service does not mean it’s good too (but it will be less damaging).

What you want to look for is not so much of experience, rather the work quality that is being done.

  1. What are they proposing?
  2. Are they consulting you?
  3. Keyword Research.
  4. Did they research your target market?
  5. Did they research your competitors?
  6. Did they comply with SEO best practices
  7. How did they get the backlinks?
  8. What kind of report are they producing for you?
  9. What tools are they using?

Should You Work with Freelancer or SEO Agency Malaysia?

It ultimately boils down to your budget. If you can and willing to spend more than RM 5,000 per month, go with SEO Agency. If not, work with freelancers.

New Website and New Business

I would highly recommend you start with Facebook ads and Google ads. Not only it will help you validate your business quicker, but it will also help to bring more sales quickly.

The only service suitable for a new website and business is SEO consultancy in which you will get something like the following.’ You pay around RM 2,000 - 5,000 for the SEO research.

New Website and Old Business

You have a solid customer base. People buy without thinking or care much about the price. That’s great.

What you can do is start targeting local SEO. Win the local market SEO keywords.

Suitable SEO Solution

You can work with either freelancer or SEO agency on this.

Old Website and Old Business

Your domain has mature and so is your business. Your goal is no longer about marketing, it’s brand positioning. You want to remind people about your business (brand).

The biggest challenge is fixing your website to ensure that the ranked page is not affected by the new changes.

SEO Services that you might need.

SEO Freelancer vs SEO Agency

To work with SEO freelancers or SEO agencies, it's a difficult choice.

SEO Freelancer SEO Agency
✅ Cheaper Rate 🚫 Average to a Higher hourly rate
🚫 Does not have back up (people) ✅ Assigned to dedicated Account Managers
🚫 Limited Tools (budget cautious) ✅ Precision Data Tools (spread the cost between customers)
🚫 Often does not have a stable process ✅ Refined SEO Process
✅ Flexible hours (call anytime) 🚫 Fixed working hours.
🚫 Has other day jobs ✅ Fixed on the job
🚫 Lower accountability ✅ Accountability on the project
🚫 Lacks contracts and legal entities. ✅Legal Process and due diligent

It truly depends on what state of business you are in. If you have the budget and want to work professional people, then SEO Agency is for you. If you want to get it up and running soonest, then a freelancer is the way to go.

List of Top SEO Company Malaysia

Here’s a list of SEO specialist Malaysia.

Company Price Range Customers
Bikebear Starts at RM2,500 per month SuriaKLCC, GBS Iskandar, StorageBloc
Exabytes Digital Starts at RM1,000 per month Sunshine, Aimst University, IdealLite
Laman7 SEO Starts at RM 2,500 per month Tamura, Toshiba, SIRIM
NavenPillai (Freelance) Starts at RM 3,500 per month Naruto Guides, Usedcomptuer, Dental
Azham Zanal (Freelance & Mentor) Starts at RM 2,500 per month Malaysia Tourism

Disclaimer: I have never worked with these SEO experts Malaysia (except for the last one, I did attend his class), but I do read their content and it’s legit and trustworthy.

For more list, you can refer to https://www.trustedmalaysia.com/best-seo-malaysia/

SEO Package Malaysia or Custom SEO Service Malaysia?

I personally do not like the SEO package because it’s too rigid. However, it does make it simple for first time SEO buyers.

(Despite saying that, we also have an SEO Packages.)

Typical SEO Package contains the following: Number of keywords, articles per month, backlink etc.

SEO package is complete for first time SEO service.

Custom SEO Service: Pick and choose what you like based on your SEO goal.

You think of it as dining at McDonald's or fancy restaurants. While McDonald’s combo meal can satisfy your hunger, it would not be as meaningful and satisfying as fine dining steak.

It truly depends on your eating or dining goal, staying alive, or celebrating a job promotion.

If you think SEO Price Malaysia is expensive, wait till you see other countries.

SEO Price Malaysia is expensive for our money, but it’s most definitely cheaper than in other countries.

SEO is a highly-skilled job that requires multiple disciplines like, coding, marketing, copywriting, and relationship building.

02 SEO Hourly Rates by Region

Cheapest SEO pricing is India, with hourly rate of USD 25 or less. While the rest of the developed nation is between USD 75 - USD 150.

As you can see, SEO expert Malaysia is a lot cheaper than in developed countries.

SEO Pricing Method

There are several ways an SEO agency charges for the SEO works. Here are a few;

Per hour - You pay by the hour. The price is premium but offers the best-targetted scope. However, the downside is that it may cost a lot if you decided to change direction and redo the entire SEO.

Per month - Or retainer model. This works best if you want new articles or blog posts every week (or month).

Per project - One-time charge. Fix your technical SEO, add new blog posts, and get a new backlink. Call it a day. This works best for small businesses that is new to SEO.

Do I need an SEO Monthly Plan?

It depends on your goal. For example, I have worked with a property developer for 1 year. During that 1 year, they have managed to sell all their units. It makes no sense to keep an SEO consultant (like me) on retainer fees.

If you do not have an SEO expert in-house or dedicated writer, go for SEO monthly plan. Outsource the work. 20 hours per month is a great start.

If you are a small business, and the price is an issue, I recommend you learn SEO and get one or two of your staff to write content once or twice a month. There are many paid SEO training and free resources like backlinko and Neil Patel.

Also, make sure you register for Google My Business. Download the Google My Business Guide.

If you are a government agency or large company. Create a checklist so that your corporate comp can follow the guidelines on what to post and not post.

SEO Price Based on Keywords

As an SEO expert Malaysia, I do not like the idea of selling based on the number of keywords because it does not make sense.

Every keyword has different keywords difficulty and importance. This will determine the work scope required to win such keywords. Therefore they have different weightage and prices.

Buying keywords in bulk !@#!$!@

Our SEO Work Scope

Laman7 SEO Consultancy Services. Our work scope.

Discovery* Understand the function of the website and business objectives.
Full Website Audit* Laman7 will study every page on the website and match with Google Analytics and Google Search Console.
Keyword Analysis* Explore keywords related to the website. Customer to provide preliminary keyword. Laman7 will suggest new keywords.
Competitor Analysis* Customer to suggest the competitors. Laman7 will identify the key traffic source and keywords to rank for on Search Engine.
SEO Dashboard Setup* The Customer can view Google Analytics and Google Search Console data from a single source.
Content Planning* Plan content for the entire site to get more traffic. The plan is based on User Journey.
Technical SEO* HTTPS setup (fix)
Setup SEO Plugin
Speed Optimization
HTML Structure
Backlink Submission Links will be submitted to relevant websites listings.
Content Creation

Write and publish content (articles) on the customer website. Complete with on-page technical SEO, Graphics, Search engine submission, SEO Structured Data.

x1 article (±1200 words)

Backlink Content

Create and publish content (articles) on related websites to get backlinks. Min 600 words, on-page SEO.

x1 articles (±600 words)

SEO Report Monthly SEO Report
Keyword Monitoring Monitor the ranking of the keyword daily or weekly basis.

 

The ones with asterisk* are one-time charges and the rest are on a monthly retainer.

SEO Malaysia Price vs Return on Investment

More traffic does not mean more sales. In theory, yes, but in reality, it won’t.

What you can get from SEO is mostly traffic. It will not directly translate to bigger revenue. To improve your revenue, you need to have a marketing funnel.

To get more sales from the website, you need a good understanding of what your customer wants and deliver it to them. This includes high-quality product image, case studies, persuasive copywriting, and hard-to-resist offer.

You can directly measure your return using Cost Per Acquisition (CPA). For example, you spend RM20k for SEO. You are able to attract 100 customers. Your CPA is RM200 per customer.

If your margin is more than RM 200 per transaction. That’s good. Now you need to focus on retaining the customer through upsells and sorts.

Don’t Be Cheap with SEO

My last word is do not ever try to discount on SEO. There a reason why it’s cheap. It could be automated and full of spammy links.

You risk damaging your entire website because you are trying to save money.

Bottomline of SEO. You either pay for good SEO or don’t pay anything at all. When it comes to SEO Malaysia price, I personally think we are the cheapest in the region and possibly worldwide.

And if you want to pay the smallest amount of money, do Facebook ads and Google Ads.

Summary of SEO Malaysia Price

How much does SEO cost Malaysia?

It really depends on what you want to achieve. I’d say a safe budget is around RM3k to 15k per month for SEO Malaysia price.

Anything lower than that, you are probably get scammed. Anything higher, you should expect the No 1 result on every page and the best quality reporting.

So there you have it, SEO Price in Malaysia explained. I hope this made this sense. If you’d like to learn more about our SEO service, check out our sales SEO page.

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How To Share Google Analytics and Google Search Console Quickly

Google Analytics is a handy tool to help you understand visitor behavior on the website. More prominent data are, no of visitors, time on page, source of medium and bounce rate.
Learn Basic Google Analytics.

Why Share Google Analytics?

There are many reasons why you need to share Google Analytics. Here are some reasons.

You are hiring external help.

Before you hire SEO professionals, Digital Marketers, or web designers they need to know what they are working with. Without knowing the root cause of the problem it would be difficult to plan or create content that suits the website.

You need to perform a website Audit.

The best way to perform a website audit is to allow others (trusted people) to access your website data.

To make informed decisions.

Decisions can be made logically without using hunch, gut instinct or hearsay. Collective data is unbiased and reveals the true nature of the website.

Add User to Google Analytics

Here are the steps to share the Google Analytics report.
1. Login to Google Analytics.

How To Share Google Analytics and Google Search Console Quickly 9

2. Click on ‘Admin’

Share Google Analytics - Select View User Management

3. Click ‘View User Management’ under ‘View’ tab.

share google analytics-3
4. Click on ‘+’ button on top right corner

share google analytics - add email address

5. Enter the email address (it has to be ‘Google ready account’).

6. Select the permissions.

7. Click ‘Add’ once you are done.

Precautionary Actions in Sharing Google Analytics.

Revealing Google Analytics to an unknown or undisclosed party is never a good idea. You can take this action

Here’s how you can remove users from Google Analytics.

Share Google Analytics - Remove Users

  1. Go to Admin > View User Management
  2. Select the users you want to remove.
  3. Click 'Remove'

 

Add User to Google Search Console

Google Search Console is different from Google Analytics. Which Google Analytics is about how visitors behave on the website, Google Search Console is focused on how people get to the website from Google search results.
1. Login to Google Search Console

Share Google Search Console - Login, Click settings

2. Scroll down on left and click ‘Settings’.

Share Google Search Console - choose user permission

3. Click on ‘Users and permissions’

Share Google Search Console - Click add users

4. Click on ‘Add User’

Share Google Search Console - Set to Restricted

5. Enter a Google Account, set to Restricted.

Precautionary Actions in Google Search Console.

Frequently Asked Questions (Sharing access)

1. Google analytics add user non gmail account.

You can, only if they have Google services attached to the account. (They don’t use Google as email)

2. Import dashboard Google Analytics

You can import the Dashboard report easily into any Google Analytics account. Go here https://analytics.google.com/analytics/gallery/ and add from your dashboard.

3. Google Analytics access levels

There are many levels, depending on what you want the external users to access.

For more information, you can read official Google Analytics help.

4. Google Search Console access levels

There are 3 levels, Owner, Full and Restricted. I highly recommend that you set external users to restrict.

More on access level Google Search Console access help.

5. ‘google analytics you do not have sufficient permissions to modify the users on this account.’ Error

This means that the user does not have access to Google Analytics. You can change the permissions to read/write from Google Analytics view.

Admin > View > User Management > ‘Add permissions for:’

6. Is Google Analytics Data sensitive?

Yes. You should keep it safe. In the wrong hands, they might change the Goal, settings and revoke permission causing lots more problems.

7. What can you do with these data?

These data reveals the weakness and strength on a particular website. What competitors can do, is learn how it gets traffic, which is the popular content and how to 'steal' these traffic.

Should You Share Your GA and GSC Data?

The answer is, it depends.

Do you need external help? If yes, then by all means share the data. Without data, there is no way you can optmize the SEO of the website.

No. If the user (or staff) has left the company, then you should remove the user in fear that they will share the information with competitors.

Wrap Up Google Analytics & Google Search Console Sharing

I have showed you how to share Google Analytics dashboard. What’s most important here is not who you share it, but what these data mean to your website and business.
Also, remove the users that are no longer requires access. We don’t website data to fall into the wrong hands.

Learn more about our SEO Malaysia service.

https://laman7.com/8-key-google-analytics-numbers

7 Easy Ways To Do Marketing During Covid-19 in Malaysia

tldr: There are no low-hanging fruit. Focus on long-term goals.

Intro to Marketing during Covid-19

I’m going to skip the part of how Covid-19 started and what has brought the nation to an economic halt. Let’s talk about Marketing During Covid-19.

I’m also going to state that I am no economy expert, it’s based on my observation as a business owner and marketer (I did Managing Consultant in my previous work).

Malaysia government introduces MCO (Movement Control Order), where no one can get out of the house to go work. It has brought business down to its knees.

When Will MCO Be Over?

A report by JP Morgan and MIERS (at the point of writing), the number of cases will increase to 6,300 by mid of April. Which means an extension is on its way. It may not end on 14th April.

Marketing During Covid-19 JP Morgan Covid-19 Prediction
(pardon the quality, this is from twitter).

What People Are Doing During MCO?

The first two weeks (22 March to 1 April), people are chilling. Binge-watching Netflix, Youtube while keeping updated on the Covid-19 outbreak.

At the same time, the Government encourages online purchases over conventional walk-in to reduce the amount of contact. Lesser change of hand, lesser infection.

What Are Consumers Expecting from Businesses?

Consumers want to buy things online. Which means if your business is not digitally ready with an eCommerce website or on an online mall (Lazada or Shopee), then you are stranded.

At the same time, people are not too keen on purchases due to job insecurities. People want to spend money carefully.

People choose necessities over luxuries.

Food safety becomes a priority. Probably the main reason for panic buy. Bread, eggs, pasta sauce are sold out. Consumers are stocking up despite reassurance by the businesses.

Marketing During Covid-19. Empty Egg Shelf

My attempt to get eggs at Tesco, fail.

What Your Competitors are Doing?

Depending on business it could be thriving, especially those in the medical line, selling hand sanitizers, face masks, ventilators etc.

Consumer Businesses: They are slashing prices. The trend ‘strategy’ is to clear stock as quickly as possible before the situation gets worse.

Take for example Realme and Mi phones. They are slashing prices for a new phone!

Marketing During Covid-19. Slashing Price on New Device.

But that is just an example of how far a few giant companies would do. What about the smaller ones?

For F&B businesses, it's not exactly great, but better than other retail stores. However, some even consider shutting completely, as orders can't meet the monthly overheads.

Restaurant Businesses: Those who are not on a Delivery platform (grab, foodpanda, bungkusit), are applying to join.

Take-a-ways became the new norm (because the Government) enforced it. However, it’s nowhere near their typical sales.

B2B Businesses: Those who are on recurring business, it’s great. They just continue with what they have.

But most new projects I know are at a halt. Because businesses are expected to pay full salary despite working from home (we both know that’s not really effective). Therefore, they are not too optimistic about new shiny objects.

Generally, most businesses will be slow during Covid-19 MCO, almost at standstill.

What Marketing Can You During Covid-19?

We are not ready for a pandemic. Bill Gates said this 4 years ago.

You are left with very few options.

  1. Do marketing, get more customers or die trying.
  2. Don’t do anything, wait for Covid-19 to be over and hope for the best.

I am not a fan of hope.

Hope is Not a Strategy. - Vince Lombardi

Which leaves us with option 1, do marketing. Here’s my take on Marketing during Covid-19.

The goal is not to close the deal, but to create as much touch point as possible. So that when the dust settles, and they are ready to buy, you’ll be on the top of the list.

Goal: Create Awareness & Deepen Relationship

7 Ways to Do Marketing During Covid-19

1. Content Marketing - SEO

While you are working at home, create evergreen content around your products and services.

Architectural services, write “how to choose an architect for the right structure”.

Construction Engineering services, write “The process of before, during and after hotel constructions”

The key is to educate your potential customers. Write or make content that would greatly benefit them.

I would start with a content pillar. Chances are you are not selling a single product (even if you do, it can still work). Also known as a "hub and spoke" model.

Marketing During Covid-19. Content Pillar and Clusters

Choose a few pillars (they are your product or services), then the clusters or sub-category surrounding or relevant to it. I prefer to use a mind-mapping method as this gives a bigger view of what I am about to write.

Finally, fill in the suitable titles for every cluster (sub-category).

Start writing. Publish it and edit as you see fit. It’s difficult to start, but once you build momentum, you will be unstoppable.

Don't want to think too much about SEO? Hire SEO Malaysia Experts.

2. Fix Your Marketing Funnel

If you haven’t got a clue what Marketing Funnel is, then this is the perfect time to learn. I've written in great length about the Marketing funnel, from Stranger to Advocate.

7 Easy Ways To Do Marketing During Covid-19 in Malaysia 10

Note: Marketing Funnel, Sales Funnel, Flywheel, Inbound Marketing may differ in shape but they all share the same concept, qualify strangers to advocates.

The key to fixing your funnel is understanding what is broken or faulty or leakages.

You would need to see statistics (numbers) here. Here’s what I did, build a dashboard using Google Data Studio.

Marketing for Covid-19. Dashboard

(The dashboard is not ideal yet, I'm being cheap on integration and do not want to pay USD 200 to get a few data)

The next step is to find the conversion between each stage and drill deeper to understand what you are currently doing and how you can improve it.

If you don’t have the numbers, then you need to find a reliable CRM, I went with Hubspot. They offer free for the first 2,000 customers or contact CRM.

I would start with building and fixing the landing page or sales page because this is where the money is. Next, write blog posts to support the sales page. Finally, I do social media posting.

Whenever you need you need a new website or web redesign, you can work with us.

3. Do Paid Marketing

Remember, the goal is to create awareness and deepen relationships.

Now that you’ve created content, it’s time to get traffic. You can wait for Google SEO to kick in, but that would be too slow. The next best option you have is to pay for it.

There are a few ways to buy traffic. Facebook Ads and Google Ads.

I’m not going into the technique of creating an ad, you can watch it on Youtube on how to set up the ads and everything.

Now, get them to see you first and start collecting 2 things: Marketing Cookies and Email.

Marketing During Covid-19. Set up cookies

Marketing cookies are used to target advertising to a user (behavioural targeting). They are often served by third-party companies and track a user across websites.

In simple terms, Facebook Pixel and Google Remarketing. You can search how to set this up or get your technical people to do it for you.

In order for you to get your visitor email address, you are going to need more than a compelling blog post, you need a lead magnet.

I will explain that later in this post.

4. Re-engage with Your Audience

Marketing During Covid-19. Bulls-eye

In the book "Bulls-Eye" by Brian Tracy, there’s a lot to learn, but the key takeaway here is,

“If you want a better life, do QxQ” - Brian Tracy

Quantity of People x Quality of Relationship. That is the number of people or network and improve your relationship with them.

I’m sure you have a long list of customers stored in Excel sheets or any database format. It’s time to use it.

It would be utterly weird to send out an email if you’ve never sent one since their purchase or last project. That’s ok, that’s infinitely better than not doing anything.

What do I write or say? Good question.

Let’s go back to our goal: to deepen relationships.

Therefore, DO NOT SELL ANYTHING.

Instead, ask about them. How is life? How is work from home like? Share tips (it doesn’t have to do anything with your product). Share funny videos, images etc.

Remember the first date with your spouse? Did you immediately ask to be boyfriend/girlfriend? No. You asked “what’s the time” and that was lame.

But that’s how a fire starts, with a spark. It gets bigger when you fan it.

Use first-person pronouns. That way you connect at personal (people-people) level, rather than brand-people. It sounds more authentic.

Marketing for Covid-19. Pronouns

You can do this through mass-email, Direct Message (Whatsapp/ Telegram) or through calls. Take a pick. No right or wrong, only wrong timing.

If you haven’t got a list, then it’s time to build it. Start collecting from Whatsapp, Phonebooks, Emails. Create an Excel file or use Google Sheet.

5. Plan Your Social Media Post for the Year.

Your buyer attention will be scarce during MCO, they will be fixated on either the News or Entertainment and sometimes looking after the kids (I've got two and I'm pulling my hair).

It’s the perfect time to plan your social media posts because they are busy consuming other media.

Marketing During Covid-19. Social Media Planner

I like to plan for 3 months in advance and do social media postings automatically.

Here’s how I do it.

Go to an old blog post (or a new one), take a few points of the blog post and use it for social media posting. It could just be a quote from the post, or statement or graph.

Schedule it on Postfity and call it a day. (You can use other services like Buffer, Hootsuite etc). You would need to link all up to 5 accounts, Linkedin Page, Twitter, Facebook Page.

Doing it one by one would be difficult, instead plan it on Google Sheets. This way you get to see the process as a whole and do it by batch just like making a dozen cupcakes (instead of baking one at a time).

For the images, you can use online tools like Canva. I personally prefer to do it on Adobe XD. I get to see the bigger picture. (I’m a big picture guy)

The goal is not to sell. It’s just to tell people that your business is alive.

6. Create a Lead Magnet.

How to steal people’s email? You bribe them.

I bribe my visitors with high-quality content through the ebook. There’s an elaborate process to produce an ebook, but you don’t have to do it my way (I’m a perfectionist).

Instead, offer Check Lists. They are the easiest to make without any special tool. All it takes is Microsoft Words and save it as PDF.

You can get inspiration easily from Pinterest or search for a business that is similar to yours. Download it and improve on it.

“Good artists copy. Great artists steal.” - Pablo Picasso.

Having said that, check out my ebook on Getting More leads from your website.

7 elements to generate more leads to website

There are a lot more Ebooks, go-to the resource page.

7. Surveys and Planning Your Next Move

The last recommendation for marketing during Covid-19 is to do surveys.

These are not general surveys, the ones that you tick in forms. But the ones that you call and get them to talk about your service (at the very least write).

Normally, once we’re done with a project, we’d interview the customer. How was our service? Does it meet their expectations and how can we be better?

The feedback was brutal, but that’s what we’re exactly looking for, honesty. If they can be honest with us, it means they trust us.

“Your most unhappy customers are your greatest source of learning” - Bill Gates.

As a result, we built a ‘customer dashboard’ to show exactly where we are in the project, timelines, pending payments etc. Now customers would know exactly what has been done, and what’s coming up without breathing down our necks.

Conclusion Marketing during Covid-19

The pace of purchase might have reduced significantly, but that doesn’t mean you should too. Consider this MCO period to reflect and move slowly towards building your marketing infrastructure.

Selling is not a matter of how, it is a matter of when.

They (buyers) will come when they are ready, the best you can do right now is be their silent champion.

 21 Marketing Strategies During Tough Times

Download Marketing Strategy During Covid19

marketing strategy during lockdown

Website for New Business? 7 Questions You Need to Answer

website for new business - hero -2Do I need a website for new business in 2020 and forth?

The short answer is, it depends.

As a web designer, I have the urge to tell you yes. But that goes against my personal rule, which is, to be honest (even if it hurts).

With the outbreak of Coronavirus Covid-19, it has become apparent, that businesses have to be online. Otherwise, you are on the losing end. Business needs a safety net. It needs to operate automatically without much interference from owners.

I can get sales from Social Media. Why website?

Great. But here's the reality.

Doing sales on Social Media is like passing brochures at a party. Only 3% will keep, the rest goes to the bin.

Whether you like it or not. No one likes to be sold on the social media platform. The only reason people go to these platforms is to connect with friends and be entertained.

When you have a website, it's like taking people to a private room to check out your product and services.

Right of the bat, almost all business needs a website. It's not a question do you need or not, it's a matter of when. If you are not them, then this post won't really help you.

For now, let’s explore the question of a website for new business a little deeper.

1. How many customers do you have?

Let's say it's less than 5 customers per year (big government contracts), you can get away without any website. Because it's super targeted, and most of the interaction is in person.

If you have more than 100 customers, then you can't clone yourself to entertain everyone. You need a solid medium to replicate your message.

website for new business - customers

Photo by Job Savelsberg on Unsplash

But if you haven't got any customers, then your focus shouldn't be on the website. It should be about building the business.

2. How do you get a new customer?

Meet in Person or phone calls? Do you go door to door to find new customers and always physical interaction. Common for insurance or direct sales. Or wait for referrals to come your way.

Promotion or paid advertisement. Do you print brochures or catalogs and send them to people? Do you run Facebook ads to attract new clients? If yes, you need a website.

By having a website, you can send them to one direction for anything related to the products or services you are selling. You can also retarget them and win mindshare.

website for new business - how

Here's one of our 'Discovery Session' for Mesiniaga Berhad.

Basically, it would be really difficult (given our services) to sell without them knowing us through our website (first touchpoint). Most sales happen offline, through phone calls or meeting.

3. Have you made any sales?

When you start a business or have an idea about a business, sometimes, you might think about owning a professionally made website would be a great idea.

That’s a faulty idea.

When I started out, I didn’t have a website. I have the domain, but never a complete website. It was always on ‘Coming Soon’. I was busy chasing sales than making a website for myself. I had the sign for years and I’m a web designer!

People don’t find me through my website, I have my portfolios everywhere and get referrals. That's how I get customers. As I grew bigger, I delegate jobs and made the website.

You need to test the idea first. Get your first 10 customers. Then think about scaling up. Sales come first. Use as much as free tools you at your disposal. Like Linkedin Facebook etc. Get the customers going.

Or you can do what I do. Buy a domain and put a ‘Coming Soon’ sign.

When you’ve got a sizeable sales volume and have made enough to afford one, build a professional website. Hire the best web designer. It’s the best investment you will ever make.

4. Is there a validated demand?

Ever heard of the website Kickstarter? Well, that’s where innovative and creative people test the market. They create a product and test the idea. If there are enough backings & support, build a professional website.

Commodatize industries, like milk, rice, restaurant, the demand is validated. People desire good food, good cloth, good image & reputation and whatnot. If you’re servicing this demand, then build a unique website. Focus on positioning your business.

Do not be another 'me too' business.

website for new business - demand

While the demand for hand sanitizers, face mask and PPE is increasing due to Covid-19, do you think it will always go up? What happens when the cure is found?

You can analyze the demand by going to Google Trend.

5. How much is your product worth?

If you sell lemonade on the sidewalk with an average price of $1 per cup, and intend to stay that way, you don't need it. You do need a website if you intend to build a business through franchising your lemonade stand.

In B2B, if you're selling a Consultation service (which costs a lot of money), you definitely need one. You can't rely on Linkedin or Facebook to help sell for you. You need to show what you are worth and how have you helped others build the business.

6. Do you want to grow your business?

It would difficult to grow business if you are doing lobbying or middle man that serves anything your client wants. There’s no need for a website.

Some hardware stores owner I’ve met don’t want to grow their business. They don't intend to grow, which is alarming but that's their choice.

Growing a business means you need to reach more people. Besides social media, what better ways can you scale what you want to say to reach a bigger audience? TV Ads? Billboards? All this curiosity has to end somewhere. Where else if not a website?

website for new business - growth

Photo by Stanislav Kondratiev on Unsplash

7. Do you have a niche?

Do you sell anything and everything under the sun? If you do, you don't need a website. It will only hold you back if you have to update every single inventory you have. You can use ready malls like Lazada, Shoppee where people already have their wallets out, ready to pay for the next best thing.

The narrower the focus (niche) your business is, the more likely you will need a website. Being niche is good and people are constantly looking for niche business because they are experts at what they do.

For example, a katana maker (Japanese sword), only a handful of blacksmith makes it anymore (the sharp ones). Having a website can sharply increase the chance of getting found. I would recommend you use Google My Business too.

Conclusion  - Do I Need a Website for New Business?

It depends. Follow through the question again. If any of your answers fall on left, then you are better off with not having a website. Wait until your business is ready and you get enough income coming in. That's when you know you need a website, to scale your business.

Here's a table for you to decide.

Question
1. Do you have more than 100 customers (for the consumer business, 10 for B2B) Yes No
2. Can you get sales without physically meeting to build trust? Yes No
3. Have you made any sales offline? Yes No
4. Is there a validated demand? Is this business trending? Yes No
5. Is your product expensive? (more than RM 200) Yes No
6. Is your business stable and growing? Yes No
7. Do you have a niche? Yes No

 

If any of your answers fall to 'No'. Then don't build a website. It's not your main focus right now. Focus on getting sales through other channels.

Insist on Creating Website for New Business?

Great. Here's how you can start.

Lean Website for New Business

By lean, I mean a really simple website, free if possible. Here's what you can do.

You Can Start With
Cost
1. Build a website on Blogspot.com Free
2. Build a website on WordPress.com Free
3. Build a website on Wix Free, also paid version
4. Build a website on Squarespace (I love this tool) Free, also paid version
5. Build a website on Google Sites Free

 

Low Budget Website for New Business

If you've got some budget, then build a website good enough to collect the database. Convert them using other tools. But you have to pay for traffic, because single page websites do not rank well on Google.

Website Type
Price Range
Landing Page - A single page website to collect database or sales RM 2,500 - RM 6,500
Corporate Website - About 5-8 Pages RM 5,000 - RM 15,000
eCommerce - Integration with payment gateway, check out. (less than 5 products) RM 4,500 - RM 9,000

 

Regardless of what you do, always remember, a website is a medium and it fits perfectly well in a marketing funnel.

Here's another way I can help you.

Ebook - Elements to Increase Website Leads

Want to Get More Leads from Your Website? - Read this Ebook.

Web Designer Bersidai - 15 Feb 20

The event was held at Laman7 Office in Shah Alam. The event was more like a meetup between web designers and web developers in Malaysia.

It was called Bersidai, which means to 'hang' in English. The goal was to bridge the gap between seasoned agency and freelancers. Help them explore other aspects of web designs and development.

The topic covered touches details such as

There were about 36 attendees. Monetary collection goes to SK Pulau Larapan. Here are the slides, and videos (is dark, it was never planned to record in video).

1. Managing $#!* Clients (Managing Customer From Hell)

Managing Customer From Hell - Web Design Malaysia from Laman7

Presentation by Aisyah.

2. Bani Kelajuan (Website Hosting)

Presented by Faizal Bahasan from Kinetic Webhosting

Faster Website Hosting - Faizal Bahasan from Laman7

3. Demystifying UIUX Design

Presentation by Syahmi D. Ibrahim

https://www.slideshare.net/secret/xFfDvwwFUrirBU

4. Awakening Dragon

Presentation by Rahim Rani from CunHosting

 

5. Life After Ranking

Presentation by Azham Zanal, SEO Expert in Malaysia. from TeknikSEO

Life After Ranking on Google from Laman7

6. Harga Kapak - Increase Web Design Price

How to Increase the price of Web Design business, presentation by Edwin, Web Design Malaysia Laman7 Sdn Bhd.

Cara Naik Harga Untuk Web Design from Laman7

And there's the photo of the event.