Logo Design System

Design System

Stand out with consistent design

Standardise colour, design, layout for efficient brand collateral roll out for cohesive brand identity
Design System penDesign System colors
“Marketing done right”
"Executed perfectly"
“Got us great leads”

Confusing Audience, Wasted Attention

Without a Design System, your audience will get confuse, adds friction to message and constantly have to readjust designs to fit message. Design System can solve these problems;

Consistency is the true foundation of trust

Reworking Designs

The design team have to continuously adjust design.

Inconsistent Branding

Leaving your audience confused and with lower conversion rate

Low Brand Recall Rate

Target audience can’t recall what the ads, message or information is by whom.

Design Fragmentation

As your brand grows, maintaining a cohesive visual identity across various platforms becomes increasingly complex. Design fragmentation can lead to inconsistency, diluting your brand’s impact.

Scalability Concerns

Adapting your design to new features, platforms, or products can be a daunting task. Scaling design without a systematic approach often leads to inefficiencies and a compromised user experience.

Collaboration Hurdles

In larger teams, ensuring collaboration and adherence to design standards can be challenging. Designers may work in silos, leading to disjointed outputs.

Design System Scope

A Design System encompasses sets of guidelines, principles and reusable components that collectively define the visual and functional aspect of Marketing collateral like Website, Newsletter, Display Ads. 

The scope extends to various discipline including Interface Design (UI), User Experience (UX) and Development.

The primary goal of a design system is to establish consistency and cohesiveness in the design language so prospects aren’t confused.

(Design System is part of All in Marketing Funnel)

Discovery and Analysis

Perform a detailed audit of existing design assets, identifying inconsistencies and areas for improvement.

Strategy Development

Define design principles and guidelines that align with the brand's identity and resonate with the target audience.

Design System Components

Establish a scalable and modular design architecture that accommodates current and future design requirements.

Prototyping and Testing

Create interactive prototypes showcasing the application of the Design System across key user journeys.


Implement collaboration tools and processes to ensure seamless communication among design, development and marketing teams


Work closely with development teams to integrate the Design System into your existing and new projects.

Continuous Improvement

Establish mechanisms for collecting and analyzing user feedback on the Design System's performance.

Change Management

Conduct training sessions to educate team members on the proper usage and benefits of the Design System

Designed to be Clear & Consistent

Expected outcome from Design System

Consistency Across Platforms
Time and Cost Savings
Improved User Experience:
Brand Recognition
Increased Productivity
Ease of Maintenance
Flexibility and Customisation


What is a design system?

A design system is a collection of guidelines, principles, and reusable components that ensures consistency and cohesiveness in the design and development of digital products. It serves as a toolkit for designers and developers to create a unified and user-friendly experience across various platforms.

What if we don't like it?

We'll follow your existing Brand Identity to ensure that we use the right colours and typefaces.

How is this different than Brand Identity (Corporate Identity)?

Design System focuses on interactive display whereas Brand Identity is focused on stagnant design like billboards.

What components are typically included in a design system?

A design system typically includes a set of design principles, color palettes, typography guidelines, UI components (like buttons and forms), iconography, spacing rules, and sometimes code snippets. These components create a unified visual language for the product.

How does a design system benefit a Marketing team?

A design system benefits a marketing team by providing a standardised set of design elements and guidelines, reducing redundant work, accelerating marketing material timelines, and fostering collaboration. It acts as a central source of truth, making it easier to maintain and update the product.

How often should a design system be updated?

The frequency of updates depends on factors like changes in brand strategy, emerging design trends, and technological advancements. However, a design system should be regularly reviewed and updated to remain relevant and aligned with the evolving needs of the product or brand.