Marketing Automation
Get More Marketing Work Done In Record Time
Tired of Copy Pasting Client Info?
Most modern sales and marketers work are clerical to get the data sets right. This consume a lot of time and affects day-to-day operations. And seriously takes the fun out of sales and meeting people. Marketing Automation solves these challenges;
Make Better Decisions with Marketing Automation
Manual and Repetitive Tasks
Doing copy-pasting work instead of focusing on Strategic work
Inconsistent Communication
Struggle to maintain consistent message across all medium channel.
Difficulty in Tracking and Measuring
Not on top of metrics, how do we measure performance then?
Forgetting to Send out Email
Setting calender events to send out email? Why not automate it.
Inconsistent Customer Experience
Every visitors gets different digital treatment leading to confusion.
Marketing Automation Scope
Marketing automation refers to the use of technology and software platforms to automate and streamline marketing tasks and processes.
Marketing automation involves automating repetitive and manual marketing activities to improve efficiency, enhance customer engagement, and optimize overall marketing efforts. It ties closely to Marketing Funnel.
Make robots do the dirty work.
(Marketing Automation is part of Acquisition in Marketing Funnel)
Strategising Dataflow
Understanding and connecting all channels data points
Passing Information
From one system to the other such as from Contact form to CRM
Timely Newsletter
Send newsletter according to stages of target market
Marketing Dashboard
Pull and push data to Marketing dashboard
Maintenance & Support
Ensure the data points are working as intended
Continuous Improvements
Find better ways to enrich data and improving workflow.
Save Time and Effort
Expected outcome from Marketing Automation
FAQs
How do you connect the data?
We'll need access to your data so we can push to the right platform or channel
What are you using?
It depends, it could be Zapier, Pabbly or Integromate. Which ever is possible to connect to your or our API.
Will it break if we increase traffic?
Ideally not. It won't break as the marketing scales. We do have to check the connection from time to time
Can you send SMS?
Unlike B2C which requires always-on engagement. B2B Marketing needs to be tuned towards personalisation.
How does marketing automation work in the context of business operations?
Marketing automation works by automating routine marketing tasks based on predefined rules and triggers. For example, it can automatically send personalized emails to leads who have shown interest, schedule social media posts, and segment contacts for targeted campaigns. This streamlines marketing processes and ensures timely and relevant communication.
What types of marketing tasks can be automated using marketing automation software?
Marketing automation can automate various tasks, including email marketing, lead scoring, social media posting, customer segmentation, campaign tracking, and personalized content delivery. It allows businesses to create a seamless and targeted customer experience across multiple channels.
How can marketing automation help in lead generation and nurturing?
Marketing automation plays a crucial role in lead generation by automating the process of capturing, qualifying, and nurturing leads. It can send targeted content based on user behavior, track engagement, and score leads, allowing businesses to focus on the most promising prospects.
Is marketing automation suitable for businesses of all sizes?
Yes, marketing automation is adaptable and suitable for businesses of all sizes. Small businesses can benefit from automating basic marketing tasks, while larger enterprises can leverage advanced features for complex campaigns and lead management. The scalability makes it a valuable tool for businesses at various stages.
Is marketing automation a one-time setup, or does it require ongoing management and optimization?
While the initial setup is crucial, marketing automation benefits from ongoing management and optimization. Regularly analyzing performance metrics, refining workflows, and adapting to changing market dynamics ensure that your marketing automation strategy remains effective and aligned with your business goals over time.
