Marketing Funnel
Turn Strangers into Paying Customers
Lack of Direction Leads To No Where
Without marketing funnel, you potential customer will lost their way as they try to learn more about your business. Resulting in loss of opportunities. Marketing funnel help solves these challenges;
Measure marketing progress and avoid leads leakages.
Lower Conversion Rate
Unable to find bottle necks that leads to problematic customer experience.
High Ads Spend
You spend money on ads, but does not translate to sales.
Lost Customer Direction
Watched the ads, then what? When they’re confused, you lose.
Marketing Funnel Scope
A marketing funnel describes your customer’s journey with you. From the initial stages when someone learns about your business, to the purchasing stage, marketing funnels map routes to conversion and beyond. At Laman7, we use AAARRR marketing funnel.
The biggest benefit of marketing funnels is their measurability. Your funnel shows you where you’re losing customers, to help you pivot your strategy.
(Marketing Funnel is part of All in Marketing Funnel)
Strategy Development
Conducting a thorough analysis of the target audience, market, and business goals to develop a tailored marketing funnel strategy.
Funnel Mapping
Defining and mapping out the different stages of the marketing funnel, including awareness, interest, consideration, and decision.
Content Creation
Developing engaging and relevant content for each stage of the funnel to attract and nurture leads, including blog posts, videos, infographics, and lead magnets.
Lead Capture and Generation
Implementing lead capture mechanisms, such as landing pages, pop-ups, and lead forms, to collect contact information from potential customers.
Email Marketing
Setting up and managing email campaigns for lead nurturing and personalized content delivery based on user behavior and interactions.
Marketing Automation
Utilizing marketing automation tools to automate certain processes, such as email sequences, follow-ups, and lead scoring.
A/B Testing
Conducting A/B tests on various funnel elements, such as email subject lines, call-to-action buttons, and landing page designs, to optimize performance.
Sales Funnel Integration
Coordinating with the sales team to align marketing efforts with the sales process and ensure a seamless customer journey.
Data Analysis and Reporting
Monitoring and analyzing funnel performance using analytics tools, providing insights to optimize conversion rates and identify areas for improvement.
Customer Segmentation
Segmenting the audience based on demographics, behavior, and interests to deliver personalized content and offers.
Remarketing and Retargeting
Implementing strategies to retarget website visitors and email subscribers who did not complete the desired actions.
Customer Retention
Extending the funnel beyond the purchase stage to focus on customer retention and loyalty, fostering long-term relationships with customers.
Funnel Optimization
Continuously improving and optimizing the marketing funnel based on data analysis, customer feedback, and industry trends.
Lead Scoring
Implementing lead scoring methodologies to prioritize leads based on their engagement and readiness to convert.
CRM Integration
Integrating the marketing funnel with a Customer Relationship Management (CRM) system to centralize data and facilitate lead management.
Get Effective and Efficient Marketing Funnel
Expected outcome from Marketing Funnel
FAQs
Which funnel are you using?
We're using the AAAR funnel because it's simple to deploy and understand
How do you build a funnel?
We normally strategise our funnel on Figjam and start building the funnel with other services.
Is newsletter a funnel?
Part of it. There are bigger components to a funnel
Do you offer Funnel as standalone?
Nope. It's like giving an idea without the execution. It's very much useless.
How can I attract potential customers at the top of the marketing funnel?
At the top of the funnel, focus on creating awareness through channels like content marketing, social media, and advertising. Provide valuable and relevant content to capture the attention of your target audience and introduce them to your brand.
What strategies can be employed to nurture leads in the consideration stage?
In the consideration stage, focus on providing detailed information, such as case studies, product demonstrations, and educational content. Email marketing, webinars, and targeted content can effectively nurture leads, helping them move closer to a purchasing decision.
