I watched 7 hours of Alex Hormozi live, but you can finish this in 5 minutes.
If you’ve never heard of him, Alex Hormozi is an entrepreneur, author, and investor best known for building and scaling businesses past the $100 million mark. He’s the founder of Acquisitions.com, and his books $100M Offers and $100M Leads have become must-reads for business owners who want practical, no-fluff strategies to grow fast. His latest concept, the 100M Money Model, dives into the real reason most businesses fail — and how to fix it.
Most entrepreneurs believe the biggest problem in business is the product. Build something great, and people will line up, right?
Wrong.
The real killer isn’t product quality. It’s cash flow.
82% of businesses die because the money runs out. Bills pile up faster than revenue comes in. Rent, payroll, marketing, personal expenses — all demanding payment while customer revenue trickles in months later.
Cash flow is oxygen. Without it, your business suffocates.
What is the 100M Money Model?
That’s where Alex Hormozi’s 100M Money Model changes the game. And here’s why every SME owner — whether you run manufacturing, services, or eCommerce — needs to pay attention.
Hormozi says every business has four levers of cash flow. (Use any one or all)
Attraction Offer → the irresistible front-door deal.
Upsell → when a customer buys, give them a chance to buy more.
Downsell → when someone says it’s too expensive, offer a smaller version or flexible payment.
Continuity → recurring revenue through subscriptions, memberships, or retainers.
These aren’t marketing tricks. They’re money mechanics. They decide whether your business grows, stalls, or collapses.
Here’s my favourite example.
Example: Two Gyms, Two Different Futures
Two gyms. Same trainers. Same equipment. Same service quality.
Gym A follows the standard model: a free trial that hopefully leads to a USD100/month membership. It costs USD300 to acquire a customer, which means three months just to break even. But most quit after four months. Barely profitable.
Gym B runs a “Win Your Money Back” offer. Customers pay USD500 upfront. If they hit their target, they get a refund. People love it, and the gym collects enough cash upfront to expand quickly.
Same product. Same service. Different money model. Different future.
The 30-Day Growth Formula by Alex Hormozi
Hormozi even gave a simple formula:
30-day Gross Profit ≥ 2x CAC (customer acquisition cost) + COGS (cost of goods/services).
Put simply, every new customer should pay enough within 30 days to cover the cost of acquiring two more customers.
That’s how you unlock unlimited growth without waiting months to breathe again.
Here’s the harsh reality.
Why Business Owners Still Struggle With Money
Most business owners work harder than anyone. No weekends. Constant firefighting. Long hours. And yet… the median income for a business owner in the US is only USD48,000 a year. About USD4,000 a month. That’s barely better than a regular job.
Why? Because the money model is broken.
The Power of Compounding in Business Growth
Now, the fun part.
If you can double customer value, double customer volume, and double payment speed, your business grows 8x faster.
Triple each, and you’re looking at 27x growth.
Not theory. Hormozi proved it with four companies that went to millions in less than a year.
So what does this mean for you?
You don’t need a brand new product.
You don’t need millions of followers.
You don’t even need fancy tech.
You just need to tweak your offers. Add an upsell. Create a downsell option. Introduce continuity. Craft an irresistible attraction offer. That’s how you stop money from leaking and start scaling.
Why Your Website Matters More Than You Think
Now let’s talk about your website.
Because your website isn’t just a digital brochure — it’s the engine that powers your money model.
The attraction offer? Your website is the front door. It has to make your deal irresistible.
Upsells and downsells? Your site needs to guide buyers into packages, add-ons, or flexible options.
Continuity? Your site should support subscriptions, memberships, and retainers.
Cash flow? A good site speeds up conversions, so you don’t wait months for sales to land.
A pretty website that doesn’t do this is just decoration.
A persuasive website, built right, is your 24/7 sales system.
It’s Just Not Selling
The Question Every Business Owner Should Ask
So ask yourself: does your current website help you recover the cost of your next customer?
Or is it just sitting there, waiting for a miracle?
Business isn’t about who’s the most creative. Or who works the hardest.
It’s about who’s smartest with cash flow.
At Laman7, we design websites that don’t just look good — they sell, upsell, retain, and fuel continuity. Because if your site isn’t built to support your money model, you’re already leaking growth.
5-Page High Converting website for USD2.5~
👉 Ready to turn your website into your best salesperson? Let’s chat.
The catch:
- We only do Website redesigns for B2B Markets or high-ticket sales. No ecommerce, DTC, consumer.
- Limited to 3 projects per month.
