Are you looking to redesign your website? Do designers speak ‘business’? Do they get ‘marketing’? Do they understand my industry?
With 19 years of experience in website design and development, here’s my take on website redesign service
According to DataSilk there are 1.11 billion websites worldwide (2023), only 18% are actively maintained and visited.
- How do you stand out from the crowd?
- How can you redesign your website so that it converts?
- How do you cut through the noisy world?
- How do you get
A professional website redesign can significantly enhance your online presence, improve user experience, and drive business growth.
What is a Website Redesign Service?
Website redesign service is a service by Marketing agencies that offers to redesign the whole website from the ground up, ensuring that every aspect of the business receives the right amount of attention.
- Website redesign – Rip-and-replace the entire website and focus on achieving business goals and delighting visitors (prospects, existing clients, investors and talents). Other standard terms used are website revamp and website overhaul.
- Website refresh – Suggests a theme a change, improve visuals and layout with no content alteration
This blog post will guide your company (B2B Company) in choosing the right website redesign services, focusing on critical factors and best practices for a successful partnership.
Website Redesign Services – Contents
Why You Need Professional Website Redesign Services
The Impact of a Professional Redesign on Your Business
Investing in professional website redesign services can have a profound impact on your business:
- Enhanced User Experience: A professional redesign ensures that your website is user-friendly, making it easier for visitors to navigate and find the information they need.
- Improved SEO: Professionals understand the importance of SEO and can optimise your website to rank higher in search engine results, driving more organic traffic.
- Increased Conversion Rates: A well-designed website with clear calls-to-action and optimized landing pages can significantly boost your conversion rates.
- Brand Credibility: A modern, professional website enhances your brand’s credibility and can set you apart from competitors.
- Mobile Responsiveness: Professionals ensure that your website is fully responsive, providing a seamless experience across all devices.
Here’s an example of a company that went through website redesign without considering existing pages. From a steady and rising traffic, it dropped by 80% within a week.
Common Mistakes to Avoid
When choosing website redesign services, it’s essential to avoid common pitfalls:
- Hired the Wrong Team: When the team is too lean (consisting of a single person), your redesign project might get through hiccups.
- Choosing Based on Price Alone: While budget is important, choosing the cheapest option can lead to subpar results. Focus on value and quality.
- Ignoring Portfolio and Case Studies: Failing to review a provider’s past work can result in a mismatch between your expectations and their capabilities.
- Overlooking Communication: Poor communication can lead to misunderstandings and delays. Ensure the provider is responsive and transparent.
- Neglecting Post-Launch Support: A redesign doesn’t end at launch. Ensure the provider offers ongoing support and maintenance.
Key Factors to Consider When Choosing a Service
Experience and Expertise
Look for providers with extensive experience and expertise in website redesign:
- Industry Experience: Providers with experience in your industry will better understand your specific needs and challenges.
- Technical Expertise: Ensure the provider has the technical skills to handle complex redesign projects, including knowledge of the latest web technologies and trends.
Portfolio and Case Studies
Reviewing a provider’s portfolio and case studies can give you insights into their capabilities:
- Diverse Portfolio: A diverse portfolio demonstrates the provider’s ability to handle various design styles and project requirements. You can find them on Dribble
- Successful Case Studies: Look for case studies that showcase successful redesign projects, highlighting the provider’s ability to deliver results.
Client Testimonials and Reviews
Client testimonials and reviews provide valuable insights into the provider’s reliability and quality of work:
- Positive Feedback: Look for providers with consistently positive feedback from past clients.
- Detailed Reviews: Detailed reviews can give you a better understanding of the provider’s strengths and areas for improvement.
Early Communication with Team
Typically, you’d go through a Discovery process. From there, you can gauge whether they are listening to you or trying to make sales.
The Process of Working with Website Redesign Services
Initial Consultation and Planning
The redesign process typically begins with an initial consultation and planning phase:
- Needs Assessment: The provider should conduct a thorough needs assessment to understand your business goals, target audience, and current website performance.
- Project Plan: A detailed project plan outlining the scope, timeline, and deliverables should be created.
Design and Development Phase
The design and development phase involves creating and implementing the new website design:
- Wireframing and Prototyping: Initial wireframes and prototypes help visualize the new design and layout.
- Design Execution: The provider will develop the visual design, ensuring it aligns with your brand identity and goals.
- Development: The website is built, incorporating all necessary features and functionality.
Testing and Launch
Before going live, thorough testing is essential:
- Usability Testing: Conduct usability testing to identify any issues with navigation, functionality, or user experience.
- Performance Testing: Test the website’s performance, including load times and responsiveness on different devices.
- Launch: Once testing is complete and any issues are resolved, the new website is launched.
Questions to Ask Potential Service Providers
Their Approach to UX and UI Design
Understanding the provider’s approach to user experience (UX) and user interface (UI) design is crucial:
- Design Philosophy: Ask about their design philosophy and how they prioritize user experience.
- Process: Inquire about their design process, including how they gather and incorporate user feedback.
How They Measure Success
It’s important to know how the provider measures the success of a redesign project:
- Key Metrics: Ask about the key metrics they use to evaluate the success of a redesign, such as user engagement, conversion rates, and SEO performance.
- Reporting: Ensure they provide regular reports and updates on the project’s progress and performance post-launch.
Choosing the right website redesign service is a critical decision that can significantly impact your business’s online presence and growth.
By considering the key factors outlined in this blog post and asking the right questions, you can find a reliable partner to help you achieve a successful website redesign.
Redesign Your Website the Right Way
Our business at Laman7 is to help companies to get more leads. To do that, we’ll create content that sparks conversation. More conversations about visitors’ projects increase the likelihood of closing the prospect compared to cold calls, emails and networking.
