ParcelDaily
About Project
ParcelDaily is a courier partner platform, helping merchants, businesses and individuals order and manage order shipments easily, efficiently and cost-efficient.
Client
ParcelDaily
Industry
Courier and Technology
Situation
ParcelDaily is at a stagnant state and they are in need of converting more customers. One of the market segment is an existing e-commerce merchants that are looking for an alternative to their existing shipping solutions.
Challenge
They are facing tough competition where they are losing out to competitors due to very competitive rates. They needed a way to differentiate themselves from the market apart from the rates. The website also needed to emphasize on the usability of the platform as one of the appeal factors.
The goal was not only to create more signups but to create more buy-ins for them to convert to ParcelDaily.
Plan
The website strategy is to make it user-centric while emphasizing the company’s unique positioning.
We identified three market segments; e-commerce, offices, and individual and crafted the messaging unique to each of their situation and applications. This ensures that the message is clear to the specific target segment.
Other than that, we also added an explainer page for more complex features of the platform; providing reassurances to any objections the audience may have and encouraging them to sign up.
Outcome
The website strategy is to make it user-centric while emphasizing the company’s unique positioning.
We identified three market segments; e-commerce, offices, and individual and crafted the messaging unique to each of their situation and applications. This ensures that the message is clear to the specific target segment.
Other than that, we also added an explainer page for more complex features of the platform; providing reassurances to any objections the audience may have and encouraging them to sign up.
Excellent service from Laman7! Before partnering with them, our website, parceldaily.com, was chaotic and hard to manage without frontend experience, complicating our SEO efforts. Since working with Laman7, the UI/UX has improved drastically; it’s now clean, modern, and easy to navigate. They provided tailored marketing solutions, and I was especially impressed by the innovative ideas from Mr. Edwin. The preparation of all necessary files made remote communication a breeze. Now that I'm managing the site, I find it much easier thanks to their well-structured templates and high-quality plugins that enhance functionality. Highly recommended!
Ahmad Faez– Marketing Executive, ParcelDailyHelping ParcelDaily Cut Through the Noice and Attract the Right Customers with Clearer Message