Lead Generation ROI Calculator

Lead Gen ROI Calculator

What's the ROI of Lead Generation programme?

Enter the Variables for Lead Generation

Change the variables below to get an estimation of your ROI for lead generation initiatives for the entire year.

Leads per Month (Appointments you are getting monthly)
leads
Leads to Opportunity (They request quote after meeting)
%
Sales Conversion Rate (Quotations that led to sales)
%
Average Contract Value (Average revenue per deal or client)
$
Gross Margin (Gross profit over revenue)
%
Annual Lead Generation Cost (Yearly in $ Dollars)
$
Send this result
Yearly Profit$Clients per year
Annual Investment Cost$
Your Customer Acqusition Cost (CAC) $ per customer. Which is than the industry average of $571 across all industries.

What is Lead Generation ROI Calculator?

It's a tool used to assess the effectiveness and profitability of a lead generation campaign.

This calculator helps businesses measure the return they get on their investment in generating leads, providing insights into the overall performance of the lead generation efforts using the following formula.

  1. Marketing Cost: Includes building marketing assets and monthly paid ads
  2. Leads Generated: Per month from lead generation program
  3. Leads to Opportunity: Attend meeting and submit quote or proposal
  4. Opportunity to Sales: Your standard sales conversion rate
  5. Average Contract Value: Sale per customer or Lifetime Value
  6. Gross Margin: Revenue minus Cost of Goods
  7. ROI: Net Profit x 100 / Cost
  8. Customer Acquisition Cost: Determine how we need to spend to create a customer.

Frequently Ask Questions about Leads Generator ROI Calculator

A Lead Generation ROI Calculator is a tool designed to assess the Return on Investment (ROI) of your lead generation efforts. It helps measure the profitability of your lead generation campaigns by analyzing costs, leads generated, conversion rates, and revenue.

The calculator factors in costs associated with lead generation, the number of leads generated, conversion rates, and average revenue per customer. It then calculates ROI to determine the effectiveness and profitability of your lead generation campaign.

Calculating ROI helps you evaluate the success of your lead generation efforts. It provides insights into the financial performance of your campaigns, enabling you to optimize strategies and allocate resources effectively.

Include all expenses related to your lead generation campaign, such as advertising costs, software expenses, personnel costs, and any other relevant expenditures.

While our calculator may have default inputs, you can customize it by entering your specific costs, conversion rates, and revenue figures to reflect the unique aspects of your business.

It's beneficial to use the calculator regularly, especially after each lead generation campaign. This allows you to assess the impact of different strategies and make data-driven decisions for future campaigns.

Yes, the Lead Generation ROI Calculator is applicable to both B2B and B2C businesses. You can input data relevant to your business type to evaluate the success of your lead generation efforts.

A positive ROI indicates that your lead generation efforts are generating more revenue than the costs invested. It's a key metric showing that your campaigns are profitable.

Positive results suggest that your lead generation efforts are yielding a favorable return. Negative results may indicate a need for adjustments or improvements in your strategy.

Yes, the calculator share link copies all the value you have inputted and display it back the way you want it.

As B2B Marketing Agency, we can help you build lead generation engine.