SEO ROI Calculator
SEO ROI Calculator
Enter the Business Variables for SEO
Change the variables below to get an estimation of your ROI for web revamp initiatives within 2 years.
Revenue generated from SEO
Monthly Revenue X 12
What is SEO ROI Calculator?
It's a tool used to assess the effectiveness and profitability of a SEO Project.
This calculator helps businesses measure the return they get on their investment in SEO projects given to SEO Agency, providing insights into the overall performance of the lead generation efforts using the following formula.
- Monthly Traffic: Average number of visitors per month
- Average Revenue per Project (ARP): Average revenue per deal or project
- Conversion Rate (CR): The percentage of visitors converting into customers.
- SEO Investment: Monthly SEO Costs

Frequently Ask Questions about SEO ROI Calculator
What is a SEO ROI Calculator?
A SEO ROI Calculator is a tool designed to assess the Return on Investment (ROI) of your lead generation efforts. It helps measure the profitability of your web revamp activities by analyzing costs, conversion rates, and revenue.
How does the SEO ROI Calculator work?
The calculator factors in costs associated with average revenue per order, web traffic and conversion rate. It then calculates ROI to determine the effectiveness and profitability of your SEO campaign.
Why is calculating ROI important for lead generation?
Calculating ROI helps you evaluate the success of your SEO efforts. This allows you to make decision based on important parameters like traffic and conversion rate
How do I get started with SEO ROI Calculator?
Input your general web traffic, average deal size and existing conversion rate. Adjust the conversion rate to improve your ROI and project win per month
What is the benefit of web revamp other than generating leads?
Other cost saving measures like saving in high staff attending to sales call, high support call-centers can be reduced dramatically when all your information is clear up front.
Can you guarantee high traffic?
The traffic is an estimate. The conversion depends on many factors like the market saturation, your sales closing ability, your sales onboarding, and your competition. Our guarantee is, if you don't get leads in 1 year, we'll do a partial refund.
Can I share the results with my team or stakeholders?
Yes, the calculator share link copies all the value you have inputted and display it back the way you want it.
Can this be used for DTG or Consumer business?
The SEO ROI is intended for business-to-business only. DTG, B2C or consumer faces different challenges and plays the volume game and is not measured by deals.
As B2B Marketing Agency, we can help you rebuild your website to get higher conversion rate.