Simple Marketing Assessment

Marketing ScoreCard

Are you doing your marketing right? Answer these questions and get an overview what needs to be done.

Marketing Scorecard

There are 9 questions. Answer it to the best of your ability.
It takes 10 minutes to complete (at most).

Name

Company Name

Position Level

Industry

0 - None, Nope
1 - Slight
2 - Needs improvement
3 - Moderate
4 - Certain
5 - Highly certain

Do you know what your customer needs, wants, beliefs, likings, favorite and problems are?

Do you have documents of your customers? Is it segmented?

Do you know your competition, their price, hook, angles, strength, weakness and how the capture the market?

How well do you know your competition?

Does your Marketing Strategy adapt to changes market trends quickly?

Is your Marketing Strategy agile and quick to change?

Market Score

0 - None, Nope
1 - Slight
2 - Needs improvement
3 - Moderate
4 - Certain
5 - Highly certain

How consistently is your brand message conveyed across all marketing channels?

Are you consistent about your customer problem, their world context and business propositions?

Does your message resonate with your target audience?

Do you get likes, comments, retweet, clicks from your messages?

Is your message differentiated or the same as your competitors?

Is there a clear distinction between you and competition, can the target audience tell you the difference?

Message Score

0 - None, Nope
1 - Slight
2 - Needs improvement
3 - Moderate
4 - Certain
5 - Highly certain

How effectively are your media channels reaching and targeting your intended audience?

This can be email, website and ads.

Do you keep track of engagement metrics (likes, shares, comments, etc.) indicating about the effectiveness of your media channels?

Do you have a dashboard to keep track?

How cost-effective are your media channels in delivering desired outcomes?

Have you done any calculation on Marketing ROI, is this positive?

Media Score

Total Score